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Webinar: Awareness to Advocacy – Helping Prospective Parents Navigate the Buyer Journey
- rick.newberry@enrollmentcatalyst.com
- Blog
Do you know how a parent makes a decision to select your school? Do you understand their process in the buyer journey? It is critical for admissions directors, marketing directors and school administrators to understand how parents make their educational choice. As families evaluate education options, they move through sequenced phases called “the buyer journey.” […]
Webinar: Inspiring Your School Community to Keep Your Families Enrolled
- rick.newberry@enrollmentcatalyst.com
- Blog
Are you concerned about retention? Is your entire school community focused on keeping your current families enrolled? Do you have a retention plan in place? Continued enrollment of your families is the true test of your school. It’s when you begin to discover how satisfied and committed your current parents are to returning to your […]
Webinar: Solving for Search and Social – Online School Marketing Campaigns that Generate Leads
- rick.newberry@enrollmentcatalyst.com
- Blog
Parents continually tell me that the primary ways they learn about a school is through word of mouth and online search. Word of mouth and online marketing should be the key strategies in your plan. When a parent learns about your school from a friend, they will conduct an online search to learn more. Or, […]
Webinar: Leading with Lead Goals – A Strategic Framework to Achieve Your School’s Enrollment Goals
- rick.newberry@enrollmentcatalyst.com
- Blog
You know you want to grow your school’s enrollment. But HOW do you do it? There are a million different strategies you might consider, but which strategies are right for your school? If you’ve ever felt overwhelmed by enrollment goals or by trying to choose the right enrollment strategies for your team, this webinar is […]
Webinar: Think Outcomes, not Deadlines: Using the Principles of Prioritization to Help Your Team Get Focused
- rick.newberry@enrollmentcatalyst.com
- Blog
Sometimes it feels overwhelming to work in an independent or faith-based school. The head of school, marketing director and admission director have very challenging and demanding roles. With multiple priorities and projects all competing for their attention, it can be difficult to know what to do next. This list on our whiteboard or in our […]
Webinar: Enrollment and Marketing Strategies in Uncertain Times
- rick.newberry@enrollmentcatalyst.com
- Blog
A year ago, my wife and I were on a cruise. What we didn’t know at the time was that this would be the last cruise for a while—for us and the rest of the world. From our ship in the Caribbean, we read the news stories about the impact of COVID-19 shutting down the […]
The Enrollment Marketing Spring Training Series: March 22-May 3
- rick.newberry@enrollmentcatalyst.com
- Blog
Batter up Marketing and Enrollment professionals! Enrollment Catalyst’s Rick Newberry and the North Star Marketing team present the 2021 Spring Training Series for school leaders. Whether your enrollment marketing is striking out at the plate or hitting grand slams, we invite you to join this full 9-inning webinar series to gain strategic and practical insight […]
Do you know your School’s Net Promoter Score (NPS®)?
- rick.newberry@enrollmentcatalyst.com
- Blog
Word of mouth is the number one way that prospective parents first learn about your school. In order for positive word of mouth to occur, parents must be talking about your school in a positive way. This is the foundation of your enrollment and marketing plan. Did you know that there is a way to […]
Your Most Important Enrollment and Marketing Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog
What is your most important enrollment and marketing strategy? School leaders often ask me this question. While I will point them to word-of-mouth and inbound strategies, I think there is a more important foundational strategy. It is the key to which all of your enrollment and marketing strategies are built from. Your most important enrollment […]
Enrollment and Marketing Strategies for Schools – A Year in Review
- rick.newberry@enrollmentcatalyst.com
- Blog
One year ago, we had no idea that in just a few months, our world would be affected by a pandemic. And now, as we begin 2021, we are glad to see 2020 come to an end. Hopefully, 2021 will be a much better year. It’s hard to believe that just over 10 years ago, […]
