January, 2021Archive for
Do you know your School’s Net Promoter Score (NPS®)?
Word of mouth is the number one way that prospective parents first learn about your school. In order for positive word of mouth to occur, parents must be talking about your school in a positive way. This is the foundation of your enrollment and marketing plan. Did you know that there is a way to […]
Your Most Important Enrollment and Marketing Strategy
What is your most important enrollment and marketing strategy? School leaders often ask me this question. While I will point them to word-of-mouth and inbound strategies, I think there is a more important foundational strategy. It is the key to which all of your enrollment and marketing strategies are built from. Your most important enrollment […]
Enrollment and Marketing Strategies for Schools – A Year in Review
One year ago, we had no idea that in just a few months, our world would be affected by a pandemic. And now, as we begin 2021, we are glad to see 2020 come to an end. Hopefully, 2021 will be a much better year. It’s hard to believe that just over 10 years ago, […]