April, 2015Archive for
This week I had the opportunity to present a full-day workshop at the Virginia Association of Independent School’s (VAIS) Admissions Conference. This organization is comprised of 89 independent schools throughout the state of Virginia. As preparation for my workshop, I reviewed all 89 of their school’s websites. I discovered some interesting findings. 1. 43% of […]
Dr. Rick Newberry will be speaking at the Virginia Association of Independent Schools Admissions Retreat on Tuesday, April 21. The event will be held at the Lewis Ginter Botanical Garden in Richmond, VA, from 9am-3pm. Rick will be speaking on how you can “Get S.M.A.R.T. — Strategic Marketing and Recruitment/Retention Tactics” at your school. You can register […]
Online marketing (Inbound) is one of the most important strategies for school enrollment and marketing leaders to implement. Parents typically first learn about a school through word of mouth from a friend or online through a website, social media and review sites. Recently, I had an opportunity to ask Andy Lynch, Principal at North Star […]
A few days ago I wrote a blog post sharing 9 things I really love about the Baylor School website. If you are considering a new website or an enhancement of your current site, there are some important strategies that you can learn and implement from the Baylor School website. From a marketing perspective, […]
I really love Baylor School’s new website. Designed by Finalsite, the website design features a parallax scrolling format that allows for more content, storytelling and marketing messages on the homepage.