July, 2011Archive for

Best Practices in Recruitment and Re-Recruitment

During my travels, I enjoy connecting with school leaders and understanding their unique situation, challenges, and priorities in their marketing and enrollment effort. In fact, I am writing this blog post from Pensacola, FL, as I spend three days in focus group meetings and interviews at an independent school to help the leadership develop their […]

The Personal Note Multiplied

Last week I had the opportunity to spend two days at Northside Christian Academy in Charlotte, NC. During one of my focus group meetings with the faculty and staff, they mentioned that they intentionally sent out personal, handwritten notes to parents as an intentional effort at the end of the school year. The purpose of […]

They Will Tell Two Friends

Do you remember the old Faberge Organic Shampoo TV commercial? Complete with 80’s hair, a young model appears on the screen and begins by saying: “I told two friends about Faberge Organic Shampoo with pure wheat germ oil and honey. “ She concludes by saying: “You will tell two friends, and they’ll tell two friends, […]