School Ambassador Program

Word of mouth is the number one way that parents discover a school.

While we all know this to be true, we do so little to intentionally inspire more word of mouth.

Parent word of mouth has always been an important piece of your school’s marketing plan. But today, it is more important than ever.

Is your parent ambassador program at your school effective?

Or, perhaps you have thought about launching a program, but you don’t know where to start.

During the past decade, I have partnered with hundreds of schools to successfully launch and implement a parent ambassador program that inspires more word of mouth.

Are you ready to put a word of mouth marketing strategy in action?

Through my comprehensive and complete School Ambassador Program, I will show you how to effectively build a word of mouth program that inspires your parents to tell their story and to reach their friends in the community.

You will receive everything you need to develop and implement your word of mouth marketing plan through an intentional parent ambassador network. A parent ambassador network is a core strategy that you can implement to utilize your parents to effectively reach your community and grow your school’s enrollment. You will receive the following in this program:

• 13 recorded lessons and training videos led by Dr. Rick Newberry
• Bonus content added in the future
• Membership section to view lessons and materials
• Step-by-step guide to implement your program
• Materials to prepare for your program launch
• Access to a private Facebook group
• Opportunity for a bonus Net Promoter Score Survey

The School Ambassador Program is a complete solution providing you with the training, materials, and support you need to launch a successful word-of mouth marketing program at your school. This is the same word of mouth marketing program that I coach schools to implement through my Enrollment Catalyst Program.

The 13 recorded lessons includes the following content:

• Introduction to Word of Mouth Marketing
• 9 Drivers of Word of Mouth
• 12 Mistakes Leaders Make with Ambassador Programs
• A Framework for your WOMbound Campaign
• Launching Your Ambassador Program
• Ask Your Ambassadors to do Three Things
• Teams for Your Ambassadors
• Planning Your Launch Meeting
• Planning Your Launch Agenda
• After the Launch Meeting
• Tools for Your Ambassadors
• Rewarding Your Ambassadors
• Net Promoter Score Survey
• Bonus Material

For the cost of one conference, this complete solution is what you have been looking for to help you implement a successful program.

For $897, you will receive complete access to the recorded lessons—over four hours of in-depth training—and the support you need to launch your School Ambassador Program.

In addition, for a limited time only, you will receive a bonus of a Net Promoter Survey that can be conducted by Enrollment Catalyst at any time during the school year. The regular price for this survey alone is $750.

This is an incredible value for a program that will become your number one marketing strategy. Read what Lisa recently said about the implementation of an ambassador program at her school.

“I am truly grateful for Rick’s wisdom, guidance and encouragement to launch our ambassador program! This idea of harnessing the power of our parents, faculty and alumni who love the school by inviting them to be part of a special group who will promote the school was one I had thought about for years, but had never gotten off the ground. We were able to begin our program with 76 members in attendance at our launch meeting! Rick’s guidance was critical to our success!” — Lisa Dyer, Director of Advancement, Timothy Christian School (Piscataway, NJ)

Are you ready to take the next step?

Complete this form and Rick Newberry will reach out to you via email to share how you can begin this program today.