Web-based Marketing Strategies

Need to Boost Enrollment? 7 Powerful Reasons to Harness Google Search

Need to Boost Enrollment? 7 Powerful Reasons to Harness Google Search

Most school leaders need to find ways to boost enrollment. This is why I am excited about the webinar I am offering on Thursday, March 9, at 1pm EST. The North Star Marketing team will be presenting a webinar on “How Changes in Google Search Results are Impacting Your Enrollment.” You can still register for […]

Need to Boost Enrollment? 7 Powerful Reasons to Harness Google Search

Need to Boost Enrollment? 7 Powerful Reasons to Harness Google Search

Most school leaders need to find ways to boost enrollment. This is why I am excited about the webinar I am offering on Thursday, March 9, at 1pm EST. The North Star Marketing team will be presenting a webinar on “How Changes in Google Search Results are Impacting Your Enrollment.” You can still register for […]

Webinar: How Changes in Google Search Results Are Impacting Your Enrollment

Webinar: How Changes in Google Search Results Are Impacting Your Enrollment

We are all interested in the same thing. We want to ensure that we have a steady pipeline of prospective parents and students to fill our classroom seats. Lead generation is a critical component of our enrollment and marketing strategy. In today’s world, we primarily accomplish this through word-of-mouth and web-based marketing strategies in order […]

Webinar: How Changes in Google Search Results Are Impacting Your Enrollment

Webinar: How Changes in Google Search Results Are Impacting Your Enrollment

We are all interested in the same thing. We want to ensure that we have a steady pipeline of prospective parents and students to fill our classroom seats. Lead generation is a critical component of our enrollment and marketing strategy. In today’s world, we primarily accomplish this through word-of-mouth and web-based marketing strategies in order […]

7 Topics on InBound Marketing — VirCon4

7 Topics on InBound Marketing — VirCon4

Have you effectively implemented inbound marketing strategies at your school? Are you looking for a crash course in inbound marketing that you can apply directly at your school?

Rick Newberry to Present at VirCon3 on Facebook Marketing

Rick Newberry to Present at VirCon3 on Facebook Marketing

The third time is the charm. (At least that is what I have heard.) It’s a simple idiom for Brendan Schneider asking me to present a workshop during his first and second VirCon conferences. However, my schedule didn’t allow me to be part of these conferences. Until now. VirCon3 is scheduled on Saturday, September 17. […]

Three Reasons Why You Should Use Webinars and eBooks at Your School

Three Reasons Why You Should Use Webinars and eBooks at Your School

  I am looking forward to hearing Brendan Schneider’s webinar on Thursday, August 18, at 1pm EDT. Brendan will discuss how to use webinars and eBooks to attract new families to your school. You can still register by clicking on the following link: What I find interesting about Brendan’s topic is that most schools aren’t […]

How to Use Webinars and eBooks to Attract New Families to Your School

How to Use Webinars and eBooks to Attract New Families to Your School

  Let’s face it, the Web has significantly changed how we recruit families to our schools. While some admissions and marketing directors have embraced this change, many are still focusing on traditional advertising strategies hoping prospective parents will respond. However, these strategies rarely generate the results that we want. This is one of the reasons why […]

Facebook Live is a Game-Changer for your School

Facebook Live is a Game-Changer for your School

Are you ready to go live on Facebook? Are you ready to go live in your school marketing? The newest trend in social media is “going live.” Last year the live broadcasting apps of Periscope and Meerkat gave anyone the opportunity to go live. In fact, I wrote a blog post on the use of Periscope […]

4 Questions to Ask About Your School’s Facebook Strategy

4 Questions to Ask About Your School’s Facebook Strategy

Facebook continues to rule the social media world with over 1.5 billion users. It’s amazing that this site continues to dominate. In fact, just this week, Mark Zuckerberg just presented his 10-year plan for Facebook. In every school that I provide enrollment and marketing coaching, I usually begin my process with a parent survey. I […]

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