Recently, I had the opportunity to speak at the opening session of the AISAP Leadership Summit. Janice Crampton, Executive Director of AISAP, (pictured with me) asked me to speak on brand and how school’s can differentiate themselves in a crowded marketplace. As I prepared for my presentation, I decided to take a very unique […]
It’s amazing how much online marketing data we have available. The Web has dramatically changed how we can make better decisions about our school marketing strategies. By analyzing your online data, you will be better informed about the effectiveness of your marketing strategies. Then, you will be able to adjust your online strategies for greater results. […]
I am looking forward to hearing Brendan Schneider’s webinar on Thursday, August 18, at 1pm EDT. Brendan will discuss how to use webinars and eBooks to attract new families to your school. You can still register by clicking on the following link: What I find interesting about Brendan’s topic is that most schools aren’t […]
Facebook continues to rule the social media world with over 1.5 billion users. It’s amazing that this site continues to dominate. In fact, just this week, Mark Zuckerberg just presented his 10-year plan for Facebook. In every school that I provide enrollment and marketing coaching, I usually begin my process with a parent survey. I […]
Do you know what it’s like for prospective parents to “shop” your school? Do you know how the admissions experience at your school compares to your competition? Do you wish that you could secretly shop your school and your main competitors? These questions are very integral to your enrollment and marketing effort as the “shopping” […]
This interview is about a first time director of marketing and enrollment hired right out of college. Two years ago, I partnered with the leadership of Riverside Christian School in Yakima, WA, to help them turn around their enrollment. As part of my process, I identified the need for them to hire their first director […]
A few months ago I reviewed all of the school websites in Florida that are part of the Florida Council of Independent Schools (FCIS). One of the best websites that I identified in my review is the new site for Admiral Farragut Academy. One of the greatest appeals of this website is the focus on […]
It’s hard to believe that 2015 has come and gone. At the end of every year, I like to review my blog post analytics to create a top 10 list.
In November I had the opportunity to present two workshops at the Florida Council of Independent Schools (FCIS) Conference. For my presentation on “Recruiting Families in a Web-Based World,” I reviewed all 157 FCIS member school websites.
The Web has completely changed our lives. From the way we communicate to how we are glued to our smartphones, the Web is a core part of our everyday lives. To me, the irony is that it hasn’t totally changed the way we market our schools. While some schools have made the complete jump and […]