AI Catalyst Training Program

Use ChatGPT to Save Time and Strengthen Your School’s Admissions and Marketing

Most school leaders know AI can help.

But they’re not sure how to use it effectively or how to apply it to their school.

Led by Dr. Rick Newberry, the AI Catalyst Training Program gives you a clear, practical system to use ChatGPT in your admissions and marketing so you can save time, improve your messaging, and work more strategically.

Learn Now or This Summer On Your Schedule

Join the live sessions or access the recordings and go through the training when it works best for you. This is the second cohort offered from a successful launch in March.

Most schools will want to complete this training in June or July as they prepare for the next school year.

“This was an incredibly practical, hands-on training with real takeaways that can be immediately implemented… truly worth the time and financial investments.”
— Ann Grasing, Ridgefield Academy 

Training Schedule

• Session 1: Thursday, May 28, 1:00 – 2:15 PM EDT
• Session 2: Thursday, June 4, 1:00 – 2:15 PM EDT
• Session 3: Thursday, June 11, 1:00 – 2:15 PM EDT
• Bonus Session: To be determined

All sessions will be recorded and available for you to access at any time. It’s no problem if you can’t attend live.

The Challenge

If you’re like most schools, you’re being asked to:

• Generate more inquiries
• Communicate your value more clearly
• Do more with limited staff and time

At the same time, AI tools like ChatGPT are evolving quickly.

Without the right guidance, it’s easy to feel overwhelmed or to use them in ways that don’t actually move the needle.

A Different Kind of Training

This is not a theoretical overview of AI.

This is a step-by-step, structured experience designed specifically for how schools enroll, communicate, and market.

You won’t just learn what’s possible.

You’ll learn how to apply it directly to your work.

“Learning how to build custom GPTs was a game-changer. The GPT I created now functions like a dedicated marketing brand manager—saving us a lot of time.”
— Admissions Director, Private School 

“The custom GPTs save me time when creating email series and post event communications.”
— Marketing Leader, Private School 

“Rick is a master teacher and I trust his leadership. I love that he immersed himself in AI and wants to bless schools with the tools. He has a wealth of knowledge and is generous with his wisdom and experience. I am a fan!”
— Vicki O’Rourke, The Rock Academy 

What You’ll Walk Away With

By the end of this training, you will:

• Feel confident using ChatGPT in your daily work
• Know how to write prompts that produce better, more useful results
• Have custom GPT tools built specifically for your school
• Be able to generate content, emails, and strategies more efficiently
• Have a clear framework for integrating AI into your admissions and marketing

A Clear, Step-by-Step Experience

This training is intentionally structured so you can build momentum each session.

Session 1: Foundations and Prompting

Build a strong foundation so you can use ChatGPT with confidence and clarity.

• Understand how ChatGPT works in a school context
• Learn a proven prompting framework for better results
• Move from basic prompts to strategic, high-impact use
• See live examples from admissions and marketing scenarios
• Begin using ChatGPT as a true assistant in your daily work

Session 2: Building Your School’s BrandBot

Create a custom GPT trained specifically on your school’s voice and messaging.

• Organize and upload your school’s brand materials
• Build a BrandBot that reflects your mission and tone
• Generate emails, social posts, and website content faster
• Ensure consistency across all communications
• Reduce time spent writing and editing

Session 3: Custom GPTs for Admissions and Marketing

Expand beyond one tool and build a system to support your work.

• Identify key use cases for admissions and marketing
• Build GPTs for inquiry responses, content, and strategy
• Learn how to refine and improve your tools over time
• Create systems that save time and increase effectiveness
• Move from experimentation to consistent implementation

Bonus Session: Implementation and Next Steps

Bring everything together and focus on applying what you’ve learned.

• Review key concepts and tools
• Get answers to your specific questions
• Explore additional use cases
• Identify next steps for your school
• Build momentum for ongoing use

You Don’t Need to Be an AI Expert

Many school leaders hesitate because they feel like they’re behind when it comes to AI.

This program is designed to meet you where you are.

“Watching him build and explain AI agents step by step was both eye-opening and empowering.”
— Tracy Smith, FACTS 

“It expanded my understanding of ChatGPT beyond communication and showed me how to use it more strategically for planning and problem-solving.”
— Dawn Schuller, Concordia Lutheran High School 

Built for Schools Like Yours

Whether you’re a team of one or leading a larger admissions and marketing office, this training is designed for real school environments.

“Particularly for a small school, the content is immediately applicable and enables your staff to work smarter, not harder.”
— Admissions Leader, Private School 

“Everything shared can be implemented immediately within a school setting.”
— Amy Long, Southwest Florida Christian Academy 

The Impact

This training is already helping school leaders:

• Understand how to build custom GPTs for admissions and marketing
• Save time on communication and content creation
• Improve the quality and consistency of their messaging
• Approach their work more strategically
• Build systems that extend their capacity

“This AI training has helped me save time writing communications that are authentic to the voice and style of my school.”
— Alex Fenske, Ontario Christian School 

Technology Requirements

The AI Catalyst Training Program is built exclusively around ChatGPT.

To fully participate in the training and to create custom GPTs, each participating school will need access to a paid ChatGPT individual or team account. This ensures participants can build and use the tools demonstrated during the live sessions. No additional platforms or software are required.

Choose the Option That Fits Your School

Individual Access — $397

For one participant
Perfect if you’re exploring how to use AI in your role

Team Access — $597 (Best Value)

For small teams (2–5+ participants)

This training is most effective when attended as a team.

• Align your admissions and marketing efforts
• Build shared systems and messaging
• Move from learning to implementation faster

Don’t Wait to Get Started

AI is already changing how schools communicate, market, and enroll students.

The question isn’t whether to use it.

It’s whether you’ll use it effectively.

Learn More by emailing Rick: Rick.Newberry@EnrollmentCatalyst.com

Register Your School by completing the form below and paying the registration fee: