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AI Catalyst Training Program

AI Catalyst Training Program

Practical AI Training for Admissions & Marketing Teams

Learn how to apply AI—clearly, responsibly, and effectively.

Most private schools know AI is changing admissions and marketing. Very few know how to actually use it well.

The AI Catalyst Training Program, led by Dr. Rick Newberry, is a hands-on, practical training designed specifically for private schools. This program helps admissions and marketing teams confidently use ChatGPT and Custom GPTs to support enrollment growth, retention, and communication, without adding staff or complexity.

This is not theory. This is applied training built from real work with real schools.

What You Will Learn

By the end of the AI Catalyst Training Program, your team will:

  • Confidently use ChatGPT for admissions, marketing, retention, and parent communication
  • Write prompts that produce accurate, usable outputs
  • Develop a functioning, school-specific Brandbot that ensures consistent voice and messaging
  • Use five ready-to-go Custom GPTs for enrollment, retention, and marketing content creation
  • Know how to create, refine, and expand GPTs internally—without outside vendors
  • Expand AI use strategically across your enrollment and marketing departments

This program is designed for:

  • Heads of School
  • Admissions Directors and Staff
  • Marketing Directors and Staff
  • Enrollment Teams
  • School leadership teams exploring AI use

No technical background is required.

Training Dates

The AI Catalyst Training Program will be delivered live on the following dates and times:

  • Session 1: Friday, February 27, 1:00-2:15 pm EST
  • Session 2: Friday, March 6, 1:00-2:15 pm EST
  • Session 3: Friday, March 13, 1:00-2:15 pm EST

Live participation is encouraged for the best experience.

Can’t attend live? No problem. All sessions are recorded and available on demand so your team can implement at your pace and refer back as needed.

Training Sessions

Session 1: Foundations — Using ChatGPT with Confidence

  • What ChatGPT is (and isn’t) for private schools
  • How ChatGPT actually works and why it matters
  • Setting up and using ChatGPT effectively
  • Prompting frameworks for admissions, marketing, and communications
  • Live demonstrations using real school scenarios

Outcome: Participants gain immediate clarity and confidence with ChatGPT.

Session 2: Custom GPTs & Building Your School Brandbot

  • What Custom GPTs are and why they matter for schools
  • How to set up a Custom GPT step-by-step
  • How to copy and customize proven GPT frameworks
  • Introduction to proprietary Enrollment Catalyst GPTs
  • Guided creation of your school’s Brandbot

Outcome: Each school will build a functional Brandbot they can use immediately.

Session 3: Live GPT Creation & Practical Application

  • Group-selected Custom GPT built live during the session
  • How to write effective GPT instructions
  • Refining, testing, and improving GPTs
  • Expanding use cases for admissions, marketing, and retention

Outcome: School leaders leave with the ability to create and improve GPTs independently.

Bonus Session: Implementation & Q&A

  • Troubleshooting GPTs
  • Refining Brandbots
  • Expanding AI use cases
  • Open Q&A based on participant needs

What Your School Receives

  • Three live 75-minute training sessions plus a bonus implementation & Q&A session
  • Recordings of all sessions so your team can revisit content and implement at your pace.
  • Access to the following proprietary Enrollment Catalyst GPTs, including:
    • Content Multiplier
    • StorySocial Pro
    • Admissions Lead Nurturing Email Builder
    • Blog Idea & Content Planner
    • Enrollment Catalyst GPT Builder
    • Catalyst Brandbot Builder
  • Creation of your school’s Brandbot
  • Additional GPTs built during live sessions
  • Private Facebook Group access to share with peers in the course
  • One flat fee for your entire team

Technology Requirements

The AI Catalyst Training Program is built exclusively around ChatGPT.

To fully participate in the training and to create, customize, and use Custom GPTs, each participating school will need access to a paid ChatGPT individual or team account. This ensures participants can build and use the tools demonstrated during the live sessions.

ChatGPT is widely adopted, continuously improving, and has the best developer ecosystem for creating school-specific GPT tools. Other tools evolve quickly, but this training gives you a system you can use now.

No additional platforms or software are required.

Investment & Enrollment

$397 per school

(One flat fee for your entire admissions and marketing team)

This price reflects an introductory launch rate for the AI Catalyst Training Program. This program will not be offered at a lower price in the future.

Enrollment is limited to ensure a high-quality, interactive training experience.

Ready to Get Started?

If your school is ready to move beyond AI curiosity and begin using AI intentionally and responsibly, the AI Catalyst Training Program will provide the clarity, tools, and systems to move forward with confidence.

👉Learn More by emailing Rick: Rick.Newberry@EnrollmentCatalyst.com

👉Register Your School by completing the form below and paying the registration fee:

 

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