Marketing Position

A Couple of Admissions and Marketing Rants

A Couple of Admissions and Marketing Rants

There has been something bothering me for a while that I need to get off my chest. There are two things that really bug me in independent and faith-based, private schools. First, it really bugs me when I find a school that has a larger development staff than its admissions/enrollment department. Isn’t it ironic that […]

An Inside Look at Enrollment Growth at Indian Rocks Christian School

An Inside Look at Enrollment Growth at Indian Rocks Christian School

Dr. Don Mayes, Superintendent of Indian Rocks Christian School in Largo, FL, met with me about a year ago to discuss the enrollment situation at his school. For the past five years, the enrollment had declined from 930 students in 2006-07 to a low of 693 in 2010-11. Obviously, he and his leadership team wanted […]

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