Marketing

Rolling Out the Red Carpet: Creating an Intentional Student and Customer Experience

Rolling Out the Red Carpet: Creating an Intentional Student and Customer Experience

Are you rolling out the red carpet at your school? Are you creating an intentional student and customer experience? On Thursday, September 14, at 2pm EDT, I have invited Donna Cutting to present a free webinar on “Rolling Out the Red Carpet: Creating an Intentional Student and Customer Experience.” Donna is the Founder & Chief […]

Does Your School Need a Doctor? 3 Key Ingredients for a Healthy School

Does Your School Need a Doctor? 3 Key Ingredients for a Healthy School

Every year I conduct about 40 school site visits as I begin my Enrollment Catalyst Program. This site visit includes focus groups with key constituents and meetings with the enrollment and marketing team. In addition, I also conduct a comprehensive parent survey. This survey gives me a snapshot view of the school and it is […]

5 Ways to Promote your First Day of School

5 Ways to Promote your First Day of School

  • rick.newberry@enrollmentcatalyst.com
  • Blog,Marketing

It’s hard to believe that it is August already? My youngest son begins his senior year on August 14 at the same school he has been a student since preschool. I am not sure if I am ready for the reality of his senior year! However, as we all prepare for the first day of […]

Every School Website Must Have this Key Ingredient

Every School Website Must Have this Key Ingredient

  Recently, I had the opportunity to speak at the opening session of the AISAP Leadership Summit. Janice Crampton, Executive Director of AISAP, (pictured with me) asked me to speak on brand and how school’s can differentiate themselves in a crowded marketplace. As I prepared for my presentation, I decided to take a very unique […]

3 Key Ingredients for Effective School Marketing

3 Key Ingredients for Effective School Marketing

In today’s private, independent and faith-based schools, marketing is critical to enrollment growth. I am often asked about the main functions of the staff dedicated to marketing. Whether you have a full-time marketing director, or this function is combined in another position, it is important for you to focus on the following three key ingredients:

4 Brand Lessons to Apply in Your School from In-N-Out Burger

4 Brand Lessons to Apply in Your School from In-N-Out Burger

This new year is nearly three months old and I have already been on nine trips to begin work with seven new schools, speak at a conference and go on a family vacation. One of the benefits of my school consulting business is that I get to travel, although sometimes too often. I have been […]

Webinar: 10 Key Recruitment Ingredients for Your School

Webinar: 10 Key Recruitment Ingredients for Your School

  Do you have a plan in place to recruit new students and families to your school? Have you implemented the key ingredients to effectively recruit and enroll new families in your school? On Tuesday, January 31, at 1pm EST, I (Rick Newberry) will present a webinar on this important topic: 10 Key Ingredients for Your School’s […]

From Sunsets to School Growth — A Look Back at 2016

From Sunsets to School Growth — A Look Back at 2016

I love going to the beach. The beach has always been a place for me to get away and to reflect. If I had time, I would visit the beach every evening for the sunset (I am fortunate to only live one mile away). In fact, my wife and I had dinner on Indian Rocks […]

How Data Can Inform and Influence Online Strategy and Storytelling

How Data Can Inform and Influence Online Strategy and Storytelling

  It’s amazing how much online marketing data we have available. The Web has dramatically changed how we can make better decisions about our school marketing strategies. By analyzing your online data, you will be better informed about the effectiveness of your marketing strategies.  Then, you will be able to adjust your online strategies for greater results. […]

3 Things Every School Admissions Director Must Do Now

3 Things Every School Admissions Director Must Do Now

It’s hard to believe that another school year has begun (unless your first day is after Labor Day). I have always loved the first day of school. From my early days in university admissions to my current role consulting with schools, this is the day I always look forward to. This is when you get to […]

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