How Data Can Inform and Influence Online Strategy and Storytelling


Shannon Drosky, Charlotte Country Day School

It’s amazing how much online marketing data we have available. The Web has dramatically changed how we can make better decisions about our school marketing strategies.

By analyzing your online data, you will be better informed about the effectiveness of your marketing strategies.  Then, you will be able to adjust your online strategies for greater results.

Are you using data to inform and influence your online strategy and storytelling?

Do you want to take a look at how one school marketing director uses online data to inform and influence her strategy?

As part of the Enrollment Catalyst Webinar Series, Shannon Drosky, Director of Marketing and Communications at Charlotte Country Day School, will share how she and her team uses data to help make strategic marketing decisions and to tell engaging stories online.

This is a webinar you don’t want to miss as you consider how you can improve your online strategy and storytelling effort.

Webinar: How Data Can Inform and Influence Online Strategy and Storytelling

Date:  Thursday, September 15

Time:  2pm EDT

Click to Register

I’ve known Shannon for about eight years. She is one of the best marketing directors in the independent school world. She is a leader and has been successful in three independent schools.

I first met Shannon when she was the director of marketing and publications at Miami Country Day School. She impressed me from the very beginning with her passion and drive to lead the marketing effort. I had the opportunity to work with her at MCDS to conduct research, assess their marketing effort, and provide recommendations for their marketing effort.

From there she accepted a new position The Out-of-Door Academy in Sarasota. Shannon hit the ground running and led the school through the “Pass-It-On” word of mouth marketing campaign. I still refer to this marketing video as one of the best school videos I have ever seen.

In 2015, Shannon moved to Charlotte, NC, to take on a new challenge at Charlotte Country Day School as the director of marketing and communications. As she builds upon her experiences and expertise in independent school marketing, she is focused on using data to inform and influence her online marketing and storytelling strategy.

I am looking forward to learning from Shannon in this webinar. If you can’t listen live, make sure you register and the recording will be sent to you.

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