Word of Mouth Marketing

How Data Can Inform and Influence Online Strategy and Storytelling

How Data Can Inform and Influence Online Strategy and Storytelling

  It’s amazing how much online marketing data we have available. The Web has dramatically changed how we can make better decisions about our school marketing strategies. By analyzing your online data, you will be better informed about the effectiveness of your marketing strategies.  Then, you will be able to adjust your online strategies for greater results. […]

Top 10 School Marketing Blog Posts from 2015

Top 10 School Marketing Blog Posts from 2015

It’s hard to believe that 2015 has come and gone. At the end of every year, I like to review my blog post analytics to create a top 10 list.

5 Steps to Launch a Parent Ambassador Program

5 Steps to Launch a Parent Ambassador Program

I am still surprised that more school admissions and marketing leaders do not utilize parent ambassadors to create a grassroots marketing effort that will expand their reach into the community. During the past three months, I have traveled to 15 schools across the United States and have spoken to admissions and marketing professionals in Minneapolis, […]

Measuring Your School’s NPS® and WOM

Measuring Your School’s NPS® and WOM

We know that word of mouth is the number one way that prospective parents first learn about your school. In order for positive word of mouth to occur, parents must be talking about your school in a positive way. This is the foundation of your enrollment and marketing plan. Did you know that there is […]

Recruiting Parent Ambassadors — 4 Key Qualities

Recruiting Parent Ambassadors — 4 Key Qualities

With the start of a new school year fast approaching, it is important to consider your parent ambassador program. Your parents are the key to your enrollment and marketing effort. By recruiting a team of parents to help you, you can exponentially increase your reach. One of the first steps you need to take is […]

9 Mistakes School Leaders Make with Parent Ambassadors

9 Mistakes School Leaders Make with Parent Ambassadors

A parent ambassador program should be part of your enrollment and marketing effort. Over the years, I have seen many successful programs and have helped schools launch and enhance their program. I have also seen mistakes and missteps along the way. The following are nine mistakes school leaders make with their Parent Ambassador Program:

10 Things I’ve Learned about Marketing from Parent Focus Groups

10 Things I’ve Learned about Marketing from Parent Focus Groups

I have conducted hundreds of focus groups with parents at independent, private and faith-based schools in recent years. In every parent focus group, I am interested to learn about their perspectives on the school, as well as their search process, which has implications for the marketing and enrollment strategy. Some of these perspectives and findings […]

Is Your School One of the 9%?

Is Your School One of the 9%?

A couple of weeks ago, I decided to pick up a Sunday newspaper at the local gas station. I used to be a full-time subscriber, but now I get all of my news on my iPad. However, every now and then, I like to flip through the sections and review the Sunday ads. In this […]

It’s Time for You to Get S.M.A.R.T.

It’s Time for You to Get S.M.A.R.T.

This fall, I will be speaking at five events throughout the United States—four sponsored by AISAP and another opportunity at the Strengthening Christian Schools Conference in Dyer, IN (just outside of Chicago). The leadership of your school is looking to you to lead growth and to be a catalyst for your enrollment and marketing effort. […]

An Inbound Marketing Storytelling Strategy at Eastern Christian School

An Inbound Marketing Storytelling Strategy at Eastern Christian School

During the year, I have guided the leadership team of Eastern Christian School, in North Haledon, NJ, in their enrollment and marketing effort through my Enrollment Catalyst coaching program. I meet weekly with Tom Dykhouse, Dick Van Yperen and Gloria Tenewitz through video conference calls to help them implement our plan. As part of this […]

Processing