March, 2012Archive for

Nine Factors that Affect School Enrollment Growth

Nine Factors that Affect School Enrollment Growth

Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? If you were developing a theory of school growth, what would you propose as the most important factors that influence enrollment growth? Based on my experiences in working with private, Christian and independent schools throughout the country, […]

Seven Branding Mistakes Private Schools Make

Seven Branding Mistakes Private Schools Make

Your school’s brand is critical for your marketing effort. In my years of working with private schools, I have seen brands of all types—from terrible ones to those that are outstanding.   What is branding? Let me use two of my favorite quotes to define branding:  “From a business point of view, branding in the marketplace […]

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