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If You’re Not Asking, You’re Assuming: Why Every School Needs Surveys
- rick.newberry@enrollmentcatalyst.com
- Blog
In today’s competitive market, private schools can’t afford to guess how their families and staff are feeling. Yet far too often, school leaders operate on assumptions rather than insights. The most successful schools don’t just lead—they listen. And one of the most powerful ways to listen is through intentional, well-executed satisfaction surveys for both parents […]
No Magic Wand: The Key to Enrollment Marketing Success
- rick.newberry@enrollmentcatalyst.com
- Blog
Many school leaders searching for enrollment growth and marketing success hope for a quick fix—a single, magical solution that will transform their numbers overnight. Whether launching a new ad campaign, redesigning the website, or hosting a special event, it’s tempting to believe that one initiative alone can drive sustained success. But the truth is, there […]
Why Your School Should Post Tuition on Your Website
- rick.newberry@enrollmentcatalyst.com
- Blog
A recent debate has emerged among private and faith-based schools: should tuition be posted online? Recently, Andy Lynch, CEO of Tassel, and I discussed this topic during our Show & Tell Show on “Dialing in your Admissions Section of Your Website.” We both believe that schools should intentionally post tuition rates on their website within […]
10 Costly Enrollment Marketing Mistakes Schools Keep Making
- rick.newberry@enrollmentcatalyst.com
- Blog
One of the unique advantages I have is working with schools across the country. And let me tell you—I’ve seen it all. Schools pour time, effort, and money into admissions and marketing, yet I often see the same critical mistakes repeated over and over again. These missteps can cost you prospective families, waste your budget, […]
The Power of Online Reviews: A Strategy for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog
Every year, I conduct hundreds of focus group meetings with parents in schools. Parents emphasize the importance of online reviews when considering a school. These authentic accounts from current and former parents provide invaluable insights for prospective families. Online reviews are not just a passive part of your school’s online presence; they are a strategic […]
Ready to generate more admissions leads with cutting-edge AI?
- rick.newberry@enrollmentcatalyst.com
- Blog
Are you ready to elevate your school’s admissions process with cutting-edge AI? If your school’s website isn’t generating the inquiries and leads you need, it’s time to explore a game-changing solution: Halda.ai. This platform will transform your website into a lead-generating powerhouse by providing families with a personalized, interactive experience that boosts engagement, inquiries, and […]
Why Your School Needs a Strategic Enrollment Marketing Plan
- rick.newberry@enrollmentcatalyst.com
- Blog
As a new school year has begun, the importance of having a well-crafted enrollment marketing plan cannot be overstated. With the ever-increasing competition in the educational landscape, school leaders must approach enrollment and marketing with a clear, strategic plan. Without one, your school risks falling behind, missing opportunities to connect with prospective families, and failing […]
Is Your Lead Generation Strategy Generating Leads?
- rick.newberry@enrollmentcatalyst.com
- Blog
In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. However, visibility alone doesn’t always translate into actual leads. Too often, schools find themselves with a significant online presence but little to show for measurable results. If your lead generation efforts aren’t yielding trackable, […]
Six Areas to Measure When Conducting an Annual New Parent Survey
- rick.newberry@enrollmentcatalyst.com
- Blog
As private school leaders in admissions, marketing, and executive roles, understanding the perceptions and experiences of new parents is crucial for continued growth and success. Conducting an annual new parent survey can provide invaluable insights that help refine your enrollment and marketing strategies. Incorporating this survey into your yearly plans is beneficial and essential. The […]
From Day One: Nine Effective Onboarding Strategies to Retain New Families
- rick.newberry@enrollmentcatalyst.com
- Blog
Your new family onboarding process doesn’t stop at the beginning of the school year. This milestone marks the continuation of your ongoing strategy to integrate and retain new families. Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. You can access the recording to learn about a […]
