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Revolutionizing Recruitment: Relationships Are the New Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog
In thousands of conversations with parents over the years, I have rarely heard someone say, “We chose the school because of its advertising campaign.” Instead, parents talk about people. They remember the admissions director who listened carefully to their concerns, the teacher who stopped in the hallway and spoke directly to their child, the head […]
Revolutionizing Recruitment
- rick.newberry@enrollmentcatalyst.com
- Blog
Why the Rules of Recruitment Have Changed Over the past sixteen years, I’ve had the privilege of partnering with more than 500 private schools in 46 states, and a few outside of the U.S. I’ve walked campuses of every size, met with countless leadership teams, interviewed thousands of parents, and observed admissions offices during some […]
Three Schools, Three Enrollment Challenges, One Common Lesson
- rick.newberry@enrollmentcatalyst.com
- Blog
Over the past 25 years, I’ve watched Dr. Brian Simmons lead schools through growth, rebuilding, and startup challenges. Along the way, one lesson kept surfacing. One thing I’ve always admired about Brian is his willingness to keep learning. Whether serving as President of ACSI, leading at Columbia International University, or guiding Christian schools through seasons […]
Why Every School Needs an Assessment (Even If Enrollment Is Strong)
- rick.newberry@enrollmentcatalyst.com
- Blog
Summer is one of my favorite times to work with schools. The pace is different. The urgency of daily admissions activities begins to ease, and leadership teams have an opportunity to step back from the day-to-day demands of running a school and think more strategically about the future. Over the years, I’ve noticed there are […]
Every School Leadership Decision Is an Enrollment Decision
- rick.newberry@enrollmentcatalyst.com
- Blog
I recently had a conversation with a school leader who was frustrated by declining enrollment. The school had invested in marketing. They had updated their website. They were working hard to attract new families. Yet enrollment continued to struggle. As we talked, it became clear that the challenge wasn’t primarily marketing-related. It wasn’t about demographics, […]
5 Things Schools Should Do This Summer
- rick.newberry@enrollmentcatalyst.com
- Blog
By the time May ends and June arrives, many admissions and marketing teams are running on fumes. Graduation events are everywhere. Summer projects are piling up. Re-enrollment questions continue rolling in. Everyone is hoping enrollment numbers stabilize before August arrives. I understand. This time of year can feel exhausting for school leaders and enrollment teams. […]
AI and the Future of School Enrollment Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog
5 Shifts That Will Redefine How Schools Attract and Enroll Families Most schools are not prepared for what’s coming next in marketing. I just returned from Social Media Marketing World, where I spent most of my time in the AI Business World sessions. I was in sessions with thousands of marketing leaders from around the […]
What Should Schools Actually Post on LinkedIn?
- rick.newberry@enrollmentcatalyst.com
- Blog
In my last post, I shared why most schools are using LinkedIn the wrong way. The issue isn’t that schools aren’t posting. In most cases, they are. The real issue is a lack of clarity about what LinkedIn is actually for. Most schools don’t have a LinkedIn problem. They have a strategy problem. So the […]
Schools Don’t Have a LinkedIn Problem. They Have a Strategy Problem.
- rick.newberry@enrollmentcatalyst.com
- Blog
Why most private schools misunderstand LinkedIn and what to do differently I’ve had a number of conversations recently with private school leaders about social media. At some point, LinkedIn usually comes up. And the responses tend to sound familiar. “We have a LinkedIn page, but we’re not really sure what to do with it.” “We […]
Introducing The Admissions Procrastinator™: A Smarter Way to Manage Inquiries
- rick.newberry@enrollmentcatalyst.com
- Blog
I’m excited to introduce a new approach for admissions teams: The Admissions Procrastinator™ This simple system helps your team stay focused, reduce pressure, and avoid unnecessary urgency. Here’s how it works: A new inquiry comes in. You see it. You note it. And then… You wait. Why The Admissions Procrastinator™ Works The Admissions Procrastinator™ is […]
