Blog

Do you know your School’s Net Promoter Score (NPS®)?

Do you know your School’s Net Promoter Score (NPS®)?

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Word of mouth is the number one way that prospective parents first learn about your school. In order for positive word of mouth to occur, parents must be talking about your school in a positive way. This is the foundation of your enrollment and marketing plan. Did you know that there is a way to […]

Your Most Important Enrollment and Marketing Strategy

Your Most Important Enrollment and Marketing Strategy

  • rick.newberry@enrollmentcatalyst.com
  • Blog

What is your most important enrollment and marketing strategy? School leaders often ask me this question. While I will point them to word-of-mouth and inbound strategies, I think there is a more important foundational strategy. It is the key to which all of your enrollment and marketing strategies are built from. Your most important enrollment […]

Enrollment and Marketing Strategies for Schools – A Year in Review

Enrollment and Marketing Strategies for Schools – A Year in Review

  • rick.newberry@enrollmentcatalyst.com
  • Blog

One year ago, we had no idea that in just a few months, our world would be affected by a pandemic. And now, as we begin 2021, we are glad to see 2020 come to an end. Hopefully, 2021 will be a much better year. It’s hard to believe that just over 10 years ago, […]

Key Findings from the 2020 InspirED Private School MarCom Report

Key Findings from the 2020 InspirED Private School MarCom Report

  • rick.newberry@enrollmentcatalyst.com
  • Blog

InspirED School Marketers should be a “go-to” resource for every private school marketer, admissions director and head of school. In 2013, Liza and Rob Norman turned their vision into reality with the launch of InspirED School Marketers to provide “a free, online professional development resource and community that provides brilliant ideas and brain food for […]

The Complete Solution for your School Ambassador Program

The Complete Solution for your School Ambassador Program

  • rick.newberry@enrollmentcatalyst.com
  • Blog

In my new e-Book, I discuss the 9 Drivers of Word of Mouth. People are one of the most important drivers of word of mouth. Seems obvious, doesn’t it? All of the eight other drivers drive people to share word of mouth. These people are your parents, faculty, staff, board members, students, alumni and anyone […]

Is Your School’s Marketing Strategy WOMbound?

Is Your School’s Marketing Strategy WOMbound?

  • rick.newberry@enrollmentcatalyst.com
  • Blog

I have been a huge proponent of word of mouth marketing for private schools. Why? Because word of mouth works and is the most effective way to reach your customers—prospective parents in your community. Many of my blog posts and presentations focus on this concept as it relates to word of mouth marketing in independent […]

Five Key Roles for Private School Admissions

Five Key Roles for Private School Admissions

  • rick.newberry@enrollmentcatalyst.com
  • Blog

When I graduated from college, I was offered a position as an admissions counselor for my alma mater. I never planned for or dreamt of a career in admissions. At the time, this position was a job that would help provide the financial support I needed for graduate school. However, I soon fell in love […]

9 New Family Retention Strategies to Begin Now

9 New Family Retention Strategies to Begin Now

  • rick.newberry@enrollmentcatalyst.com
  • Blog

It’s hard to believe that the start of another school year is here. This year, many private, independent and faith-based schools experienced a surge of interest from prospective parents dissatisfied with their current school’s reopening plan in light of COVID-19. This resulted in more new students enrolling in private schools. With more new students enrolled, it […]

How Story Impacts School Marketing & Admissions

How Story Impacts School Marketing & Admissions

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Everyone loves a good story. Whether you are reading a book, watching a movie, listening to a speech or talking to a friend, stories grab your attention and help you understand and connect. Think about it. We live in a story. We relate to stories. We love to listen to stories. And, we can see […]

Five Key Surveys for School Marketing Research

Five Key Surveys for School Marketing Research

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Conducting research, by using surveys, is a critical component of your annual enrollment and marketing plan. You need the assessment and feedback from your parents and employees to provide the direction for improvement and school growth. Based on my experience in working with and conducting hundreds of school surveys, I believe your annual plan should […]

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