Blog

10 Costly Enrollment Marketing Mistakes Schools Keep Making

10 Costly Enrollment Marketing Mistakes Schools Keep Making

  • rick.newberry@enrollmentcatalyst.com
  • Blog

One of the unique advantages I have is working with schools across the country. And let me tell you—I’ve seen it all. Schools pour time, effort, and money into admissions and marketing, yet I often see the same critical mistakes repeated over and over again. These missteps can cost you prospective families, waste your budget, […]

The Power of Online Reviews: A Strategy for Private Schools

The Power of Online Reviews: A Strategy for Private Schools

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Every year, I conduct hundreds of focus group meetings with parents in schools. Parents emphasize the importance of online reviews when considering a school. These authentic accounts from current and former parents provide invaluable insights for prospective families. Online reviews are not just a passive part of your school’s online presence; they are a strategic […]

Ready to generate more admissions leads with cutting-edge AI?

Ready to generate more admissions leads with cutting-edge AI?

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Are you ready to elevate your school’s admissions process with cutting-edge AI?  If your school’s website isn’t generating the inquiries and leads you need, it’s time to explore a game-changing solution: Halda.ai. This platform will transform your website into a lead-generating powerhouse by providing families with a personalized, interactive experience that boosts engagement, inquiries, and […]

Why Your School Needs a Strategic Enrollment Marketing Plan

Why Your School Needs a Strategic Enrollment Marketing Plan

  • rick.newberry@enrollmentcatalyst.com
  • Blog

As a new school year has begun, the importance of having a well-crafted enrollment marketing plan cannot be overstated. With the ever-increasing competition in the educational landscape, school leaders must approach enrollment and marketing with a clear, strategic plan. Without one, your school risks falling behind, missing opportunities to connect with prospective families, and failing […]

Is Your Lead Generation Strategy Generating Leads?

Is Your Lead Generation Strategy Generating Leads?

  • rick.newberry@enrollmentcatalyst.com
  • Blog

In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. However, visibility alone doesn’t always translate into actual leads. Too often, schools find themselves with a significant online presence but little to show for measurable results. If your lead generation efforts aren’t yielding trackable, […]

Six Areas to Measure When Conducting an Annual New Parent Survey

Six Areas to Measure When Conducting an Annual New Parent Survey

  • rick.newberry@enrollmentcatalyst.com
  • Blog

As private school leaders in admissions, marketing, and executive roles, understanding the perceptions and experiences of new parents is crucial for continued growth and success. Conducting an annual new parent survey can provide invaluable insights that help refine your enrollment and marketing strategies. Incorporating this survey into your yearly plans is beneficial and essential. The […]

From Day One: Nine Effective Onboarding Strategies to Retain New Families

From Day One: Nine Effective Onboarding Strategies to Retain New Families

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Your new family onboarding process doesn’t stop at the beginning of the school year. This milestone marks the continuation of your ongoing strategy to integrate and retain new families. Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. You can access the recording to learn about a […]

From the Dentist’s Office to Campus Visits: Lessons in First Impressions and Engagement

From the Dentist’s Office to Campus Visits: Lessons in First Impressions and Engagement

  • rick.newberry@enrollmentcatalyst.com
  • Blog

As a seasonal resident of northern Michigan—my escape from Florida’s summer heat—I recently found myself navigating a new challenge: selecting a dentist. Though far removed from admissions and marketing at a private school, this experience offered pivotal insights into enhancing campus visits. I often look for parallel examples from real-world experiences related to my advice […]

Optimize the Off-Season: Planning for School Enrollment Success in 2024-25

Optimize the Off-Season: Planning for School Enrollment Success in 2024-25

  • rick.newberry@enrollmentcatalyst.com
  • Blog

The right plan can make all the difference in your recruitment and retention efforts. Yet, the reality for many independent and faith-based schools is a lack of a coherent strategy. Instead of strategic planning, they drift from one project to the next, often missing significant opportunities. No matter if your school’s enrollment is overflowing, nearly […]

Register for the Enrollment Marketing Geeks’ 2024 workshops!

Register for the Enrollment Marketing Geeks’ 2024 workshops!

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Collaborate, learn, and discover a Family Journey™ framework that will help you prioritize and implement proven recruitment and retention strategies. Join Andy Lynch and Dr. Rick Newberry (a.k.a., the Enrollment Marketing Geeks) this fall for a one-day, in-person workshop! Using the Family Journey™ framework, you’ll affirm what you’re doing well and close gaps in your […]

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