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16 Summer Social Media Posting Strategies for your School

16 Summer Social Media Posting Strategies for your School

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Summer is here. The pace at your school has changed. Your halls and classrooms are empty. However, there is always some activity on your campus. Summer camps. Maintenance projects. Administrative planning meetings. Admissions tours. While the activity at your school has changed, the summer months can be more challenging to develop content to post on […]

Webinar: Telling Your School’s Story in an Online World

Webinar: Telling Your School’s Story in an Online World

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Bullet points and talking points may be helpful for conveying facts about your school, but stories are far more impactful for conveying your school’s value proposition. But effective storytelling is far down the priority list for many schools. In this webinar, we’ll discuss the role of storytelling in school marketing, how to use social media […]

Webinar: Building a Lead-Generating Website for Your School

Webinar: Building a Lead-Generating Website for Your School

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Your website is your school’s most important marketing and communications tool. It’s a window into your culture for families exploring education options. The unfortunate reality is that many schools undervalue the role of their website in attracting and retaining families. In this webinar, we’ll discuss some common mistakes schools make on their websites, the key […]

Full Enrollment? Here’s What Your Schools Needs from Marketing Right Now

Full Enrollment? Here’s What Your Schools Needs from Marketing Right Now

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Some marketing and admissions professionals can go their entire careers without saying, “I’m sorry, but we just don’t have any more room.” But more and more schools are finding themselves in uncharted territory — full (or nearly full) enrollment. So, where do you go from here? What do you focus on when lead generation is […]

Inspiring More Word-of-Mouth from your Parents

Inspiring More Word-of-Mouth from your Parents

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Every year I conduct hundreds of surveys and focus group meetings with parents in schools. And every year it’s the same as word-of-mouth continues to be the number one way that a prospective parent discovers a school. I have been in the enrollment and marketing coaching business for over twelve years now. What baffles me […]

Your School’s Ideal Campus Visit

Your School’s Ideal Campus Visit

  • rick.newberry@enrollmentcatalyst.com
  • Blog

 Sometimes the little things make a big difference. Most prospective parents looking at your school are also visiting a couple of other options in your community. While you certainly want to sell your total school experience, including the academic program, community environment, athletics, and the arts, it might be the little things that stand out […]

Is your school ready for the next recession?

Is your school ready for the next recession?

  • rick.newberry@enrollmentcatalyst.com
  • Blog

I am not a prophet. I am not an economist. I don’t know what will happen in the future. However, what I can see are the signs all around us. Rising Inflation. Skyrocketing debt ceiling. Escalating housing values. Volatile stock market. Tensions around the world. Is there another recession on the horizon? In 2008, we […]

10 Best Practices for Your School’s Online Inquiries

10 Best Practices for Your School’s Online Inquiries

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Have you considered how effective your online inquiry process is on your website? What happens in the admissions office once the inquiry is received? As part of my process to assess a school’s enrollment and marketing processes and strategies, I use a fictitious email account to inquire on the website. I want to experience what […]

Five Super Bowl Ad Lessons for Private Schools

Five Super Bowl Ad Lessons for Private Schools

  • rick.newberry@enrollmentcatalyst.com
  • Blog

I am always a little sad when football season is over, and the Super Bowl Champion is crowned. Even though my team wasn’t in the final game, I enjoyed how many of the playoff games, including the Super Bowl, came down to the final minutes. It’s amazing to me how much brands will spend on […]

Sharing Social Media Love for Your School in February

Sharing Social Media Love for Your School in February

  • rick.newberry@enrollmentcatalyst.com
  • Blog

I believe that one of the best ways to market your school is through stories. Think about it. All of life is a series of continuous stories that build upon one another. We live in a story. We relate to stories. We love to listen to stories. And, we can see ourselves in a story. […]

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