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Why Your School Needs a Strategic Enrollment Marketing Plan
- rick.newberry@enrollmentcatalyst.com
- Blog
As a new school year has begun, the importance of having a well-crafted enrollment marketing plan cannot be overstated. With the ever-increasing competition in the educational landscape, school leaders must approach enrollment and marketing with a clear, strategic plan. Without one, your school risks falling behind, missing opportunities to connect with prospective families, and failing […]
Is Your Lead Generation Strategy Generating Leads?
- rick.newberry@enrollmentcatalyst.com
- Blog
In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. However, visibility alone doesn’t always translate into actual leads. Too often, schools find themselves with a significant online presence but little to show for measurable results. If your lead generation efforts aren’t yielding trackable, […]
Six Areas to Measure When Conducting an Annual New Parent Survey
- rick.newberry@enrollmentcatalyst.com
- Blog
As private school leaders in admissions, marketing, and executive roles, understanding the perceptions and experiences of new parents is crucial for continued growth and success. Conducting an annual new parent survey can provide invaluable insights that help refine your enrollment and marketing strategies. Incorporating this survey into your yearly plans is beneficial and essential. The […]
From Day One: Nine Effective Onboarding Strategies to Retain New Families
- rick.newberry@enrollmentcatalyst.com
- Blog
Your new family onboarding process doesn’t stop at the beginning of the school year. This milestone marks the continuation of your ongoing strategy to integrate and retain new families. Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. You can access the recording to learn about a […]
From the Dentist’s Office to Campus Visits: Lessons in First Impressions and Engagement
- rick.newberry@enrollmentcatalyst.com
- Blog
As a seasonal resident of northern Michigan—my escape from Florida’s summer heat—I recently found myself navigating a new challenge: selecting a dentist. Though far removed from admissions and marketing at a private school, this experience offered pivotal insights into enhancing campus visits. I often look for parallel examples from real-world experiences related to my advice […]
Optimize the Off-Season: Planning for School Enrollment Success in 2024-25
- rick.newberry@enrollmentcatalyst.com
- Blog
The right plan can make all the difference in your recruitment and retention efforts. Yet, the reality for many independent and faith-based schools is a lack of a coherent strategy. Instead of strategic planning, they drift from one project to the next, often missing significant opportunities. No matter if your school’s enrollment is overflowing, nearly […]
Register for the Enrollment Marketing Geeks’ 2024 workshops!
- rick.newberry@enrollmentcatalyst.com
- Blog
Collaborate, learn, and discover a Family Journey™ framework that will help you prioritize and implement proven recruitment and retention strategies. Join Andy Lynch and Dr. Rick Newberry (a.k.a., the Enrollment Marketing Geeks) this fall for a one-day, in-person workshop! Using the Family Journey™ framework, you’ll affirm what you’re doing well and close gaps in your […]
Six Key Strategies for Onboarding New Families at Your Private School
- rick.newberry@enrollmentcatalyst.com
- Blog
Welcoming new families into your school community extends beyond mere enrollment numbers—it’s about crafting a supportive and engaging environment that fosters long-term retention and satisfaction. The onboarding process is pivotal in starting your retention efforts on the right foot. This is crucial for several reasons. Primarily, your goal is to ease the stress and anxiety […]
When Your School’s Enrollment is Full: What’s Next?
- rick.newberry@enrollmentcatalyst.com
- Blog
Achieving full enrollment is a significant milestone for any private school, symbolizing the culmination of hard work, strategic planning, and a compelling program. However, in the dynamic landscape of educational enrollment and marketing, reaching this point is not a signal to slow down but rather an opportunity to refine and enhance your strategies further. When […]
The Strategic Advantage of End-of-Year Surveys for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog
As another academic year begins to wind down, school leaders must look ahead and plan for the upcoming year. One of the most effective tools at your disposal for strategic planning is the end-of-year satisfaction survey. These surveys offer a goldmine of insights, directly from your school community, that can shape your strategies for admissions, […]
