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Every School Leadership Decision Is an Enrollment Decision
- rick.newberry@enrollmentcatalyst.com
- Blog
I recently had a conversation with a school leader who was frustrated by declining enrollment. The school had invested in marketing. They had updated their website. They were working hard to attract new families. Yet enrollment continued to struggle. As we talked, it became clear that the challenge wasn’t primarily marketing-related. It wasn’t about demographics, […]
5 Things Schools Should Do This Summer
- rick.newberry@enrollmentcatalyst.com
- Blog
By the time May ends and June arrives, many admissions and marketing teams are running on fumes. Graduation events are everywhere. Summer projects are piling up. Re-enrollment questions continue rolling in. Everyone is hoping enrollment numbers stabilize before August arrives. I understand. This time of year can feel exhausting for school leaders and enrollment teams. […]
AI and the Future of School Enrollment Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog
5 Shifts That Will Redefine How Schools Attract and Enroll Families Most schools are not prepared for what’s coming next in marketing. I just returned from Social Media Marketing World, where I spent most of my time in the AI Business World sessions. I was in sessions with thousands of marketing leaders from around the […]
What Should Schools Actually Post on LinkedIn?
- rick.newberry@enrollmentcatalyst.com
- Blog
In my last post, I shared why most schools are using LinkedIn the wrong way. The issue isn’t that schools aren’t posting. In most cases, they are. The real issue is a lack of clarity about what LinkedIn is actually for. Most schools don’t have a LinkedIn problem. They have a strategy problem. So the […]
Schools Don’t Have a LinkedIn Problem. They Have a Strategy Problem.
- rick.newberry@enrollmentcatalyst.com
- Blog
Why most private schools misunderstand LinkedIn and what to do differently I’ve had a number of conversations recently with private school leaders about social media. At some point, LinkedIn usually comes up. And the responses tend to sound familiar. “We have a LinkedIn page, but we’re not really sure what to do with it.” “We […]
Introducing The Admissions Procrastinator™: A Smarter Way to Manage Inquiries
- rick.newberry@enrollmentcatalyst.com
- Blog
I’m excited to introduce a new approach for admissions teams: The Admissions Procrastinator™ This simple system helps your team stay focused, reduce pressure, and avoid unnecessary urgency. Here’s how it works: A new inquiry comes in. You see it. You note it. And then… You wait. Why The Admissions Procrastinator™ Works The Admissions Procrastinator™ is […]
Introducing The Form Wall™: A Better Way to Manage Admissions Inquiries
- rick.newberry@enrollmentcatalyst.com
- Blog
I’m excited to announce a new best practice for admissions offices: The Form Wall™ This simple, effective system helps your team stay organized, efficient, and focused on what matters most. Here’s how it works: When a parent reaches out, whether by phone or email, your response is clear and consistent: “Thank you for contacting us. […]
Why It’s Time to Survey Your Parents (and What Most Schools Get Wrong)
- rick.newberry@enrollmentcatalyst.com
- Blog
If you’re like most school leaders, you’ve just come through one of the most important seasons of the year: re-enrollment. Most schools move on from re-enrollment without fully understanding what just happened. Seats are filled, or you are still working to finalize a few decisions. Numbers are coming together. Plans for next year are already […]
When Your Distinctives Disappear: A Lesson from Southwest Airlines for Schools
- rick.newberry@enrollmentcatalyst.com
- Blog
For the past fifteen years, since I launched Enrollment Catalyst, I’ve flown almost exclusively on Southwest Airlines. If you travel often, you probably have your preferred airline. For me, it became Southwest fairly quickly after I started my consulting work. When you’re flying across the country multiple times a month, you start to appreciate anything […]
You’re Using ChatGPT… But Are You Using it Strategically?
- rick.newberry@enrollmentcatalyst.com
- Blog
If you’re like most school leaders, admissions directors, or marketing professionals, you’ve already experimented with ChatGPT. You’ve asked it to write an email, summarize a document, or generate a few marketing ideas. At first, it felt impressive. But after a while, you may have noticed something else: the results were fine but not transformational. You […]
