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Private School Leadership Lessons from the Southwest Airlines Fiasco

Private School Leadership Lessons from the Southwest Airlines Fiasco

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Christmas wasn’t supposed to turn out this way. On Christmas Eve, my youngest son, Ben, was scheduled to fly from Milwaukee to Tampa to spend a few days with us over the holiday. As typical, I always check the flight status several times throughout the day. I had noticed that his flight was delayed for […]

Understanding the Advocacy Phase of the Family Journey

Understanding the Advocacy Phase of the Family Journey

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Advocacy is the final phase of the Family Journey. And, I believe it is the most important one for your school. This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. The more positive the experience, the more powerful the word-of-mouth and the […]

7 Retention Strategies in the Evaluation Phase of the Family Journey

7 Retention Strategies in the Evaluation Phase of the Family Journey

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Once a family is enrolled in your school, the parent is in the evaluation phase of the Family Journey.  Parents will validate their choice and determine if they have made the right decision. This Phase is focused on retention. Just because a family is enrolled today, doesn’t mean that they will continue their enrollment. Parents […]

Understanding the Decision Phase of the Family Journey

Understanding the Decision Phase of the Family Journey

  • rick.newberry@enrollmentcatalyst.com
  • Blog

In my previous two blog posts, I discussed the Awareness and Consideration Phases of the Family Journey. This model has been developed by Andy Lynch, President and CEO of North Star Marketing. We will be using the framework of the Family Journey for our discussion at our Geeks on the Road Workshop in Orlando. 52 […]

Understanding the Consideration Phase of the Family Journey

Understanding the Consideration Phase of the Family Journey

  • rick.newberry@enrollmentcatalyst.com
  • Blog

After a parent is aware of your school, the next phase of the Family Journey is Consideration. This is the second phase in the Family Journey model developed by Andy Lynch, President and CEO of North Star Marketing. Let’s take a look at how a parent considers your school as this builds on the Awareness […]

Join the Enrollment Marketing Geeks on the Road in Orlando!

Join the Enrollment Marketing Geeks on the Road in Orlando!

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Join the Enrollment Marketing Geeks in Orlando, FL, to Map Out Your Enrollment Marketing Plan! Join Andy Lynch, President and CEO of North Star Marketing, and Dr. Rick Newberry, President of Enrollment Catalyst, for a two-day workshop that will revolutionize how your team plans and executes recruitment and retention marketing strategies. Wed, Nov 30 through […]

Understanding the Awareness Phase of the Family Journey

Understanding the Awareness Phase of the Family Journey

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Several months ago, Andy Lynch and I launched our Enrollment Marketing Geeks brand through a series of webinars. And now, we are building on this by offering our very first workshop in Orlando, FL, from November 30 to December 2. During this workshop, we will utilize the Family Journey as our guiding framework for enrollment […]

Free Webinar: We have a waitlist…now what?

Free Webinar: We have a waitlist…now what?

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Join Sarah Donovan, Senior Director of Advancement, at The First Academy in Orlando, with the Enrollment Marketing Geeks, as she discusses some key concepts and strategies related to managing an admissions waitlist/waitpool. During this webinar, Sarah will explore issues related to defining your process of a waitlist or a waitpool, the spread of applicants, openings […]

Free Webinar: From Inquiry through Enrollment – Proven Strategies

Free Webinar: From Inquiry through Enrollment – Proven Strategies

  • rick.newberry@enrollmentcatalyst.com
  • Blog

“If I could only get them on campus…” Sound familiar? Many admissions professionals take the wait-and-see approach rather than deploying a proactive strategy to get parents on-campus for a tour. So, how do you actually get the parent to your campus? In this webinar, we will discuss how to implement effective lead nurturing strategies from […]

16 Summer Social Media Posting Strategies for your School

16 Summer Social Media Posting Strategies for your School

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Summer is here. The pace at your school has changed. Your halls and classrooms are empty. However, there is always some activity on your campus. Summer camps. Maintenance projects. Administrative planning meetings. Admissions tours. While the activity at your school has changed, the summer months can be more challenging to develop content to post on […]

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