Every year I conduct about 40 school site visits as I begin my Enrollment Catalyst Program. This site visit includes focus groups with key constituents and meetings with the enrollment and marketing team. In addition, I also conduct a comprehensive parent survey. This survey gives me a snapshot view of the school and it is […]
It’s hard to believe that it is August already? My youngest son begins his senior year on August 14 at the same school he has been a student since preschool. I am not sure if I am ready for the reality of his senior year! However, as we all prepare for the first day of […]
Recently, I had the opportunity to speak at the opening session of the AISAP Leadership Summit. Janice Crampton, Executive Director of AISAP, (pictured with me) asked me to speak on brand and how school’s can differentiate themselves in a crowded marketplace. As I prepared for my presentation, I decided to take a very unique […]
Have you thought about how you should market your school to Millennial families? Are you thinking strategically about the Millennial generation? Your target families are primarily comprised from the Millennial generation. Born between 1977 and 1995, these Millennial parents are between 22 and 40 years old and make up the majority of new parents enrolling their children […]
It’s hard to believe that it has already been seven years since I launched Enrollment Catalyst. With my entire background experience in educational marketing and enrollment management, I felt that the time was right to launch out on my own. One of the initial things I had to address was the name of my company. […]
This new year is nearly three months old and I have already been on nine trips to begin work with seven new schools, speak at a conference and go on a family vacation. One of the benefits of my school consulting business is that I get to travel, although sometimes too often. I have been […]
Have you effectively implemented inbound marketing strategies at your school? Are you looking for a crash course in inbound marketing that you can apply directly at your school?
Do you have a plan in place to recruit new students and families to your school? Have you implemented the key ingredients to effectively recruit and enroll new families in your school? On Tuesday, January 31, at 1pm EST, I (Rick Newberry) will present a webinar on this important topic: 10 Key Ingredients for Your School’s […]
I love going to the beach. The beach has always been a place for me to get away and to reflect. If I had time, I would visit the beach every evening for the sunset (I am fortunate to only live one mile away). In fact, my wife and I had dinner on Indian Rocks […]
Re-enrollment has never made sense to me. I remember when I was head of school. January rolled around and it was re-enrollment time. Our team spent hours discussing the communication strategy and brainstorming innovative ways that we could encourage families to re-enroll for the next school year.