Blog

August 5in9 VLOG

August 5in9 VLOG

Check out my new 5in9 VLOG. In this 9-minute video, I share 5 marketing insights that you can implement at your school. This edition’s video lineup includes: (5) Welcome kits and yard signs, (4) Admissions relocation page, (3) Internal brand marketing, (2) Downloadable info packet, and (1) New family and faculty stories.

Five Marketing Strategies to Implement After the First Day of School

Five Marketing Strategies to Implement After the First Day of School

  • rick.newberry@enrollmentcatalyst.com
  • Blog

It’s hard to believe that the start of another school year is here. While we continue to deal with COVID-19, many private schools are experiencing another year of explosive growth. This increase in new student enrollment provides a great opportunity for you to implement the following five key strategies during the first month of school. […]

Five Surveys Every School Leader Should Conduct

Five Surveys Every School Leader Should Conduct

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Do you struggle to implement an annual plan to conduct surveys? Are you frustrated trying to develop your own survey questions without having expertise in this area? Enrollment Catalyst has developed a turn-key survey solution for schools. Take advantage of the special packaged price highlighted at the bottom of this post. Based on my experience […]

7 Strategies for the Final Stretch

7 Strategies for the Final Stretch

  • rick.newberry@enrollmentcatalyst.com
  • Blog

When mid-July hits, it is the final stretch in your push and preparation for a new school year. Last summer, many schools experienced a surge in last minute interest from parents frustrated with their local options and their response to COVID. This summer, the demand continues with the push to finish the enrollment cycle strong […]

Enrollment and Marketing Webinars for School Leaders

Enrollment and Marketing Webinars for School Leaders

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Continuing your professional development is important for admissions and marketing leaders of private, independent and faith-based schools. While you may choose to attend a conference like the AISAP Summer Institute or the Enrollment Management Association’s Annual Conference, there are many resources to help you continue to learn and grow in your profession. This past Spring, […]

Webinar: Ask Us Anything About Marketing, Recruitment and Retention

Webinar: Ask Us Anything About Marketing, Recruitment and Retention

  • rick.newberry@enrollmentcatalyst.com
  • Blog

When I was a little boy, I wanted to be a major league baseball player. That was my dream. Even though that dream didn’t come true, I have spent years going to games in person and watching games on TV. I enjoy watching a game that goes into extra innings. It’s all about the competitive spirit […]

Webinar: Parents as Ambassadors, Advocates, and Word of Mouth Marketers

Webinar: Parents as Ambassadors, Advocates, and Word of Mouth Marketers

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Word of mouth is the number one way that parents discover your school. We all know this to be true, yet we do so little to inspire more word of mouth from our current parents. In every focus group or parent survey that I conduct for a school, the power of word of mouth is […]

Webinar: Transforming Your School’s Website to Convert Suspects to Prospects

Webinar: Transforming Your School’s Website to Convert Suspects to Prospects

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Your school’s website is your most important marketing and communication tool. Once a parent hears about your school from a friend or searches for schools in your area, they will conduct their research online. There are many key ingredients for your website. Obviously, your website should be attractive and effectively communicate your school. Through the […]

Webinar: Marketing Affordability to Break Through the Price Barrier

Webinar: Marketing Affordability to Break Through the Price Barrier

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Tuition is one of the greatest barriers for a prospective parent to consider a private school. When they see the published price, the parent may not even choose to take another look. They may not consider the tuition assistance program offered and how this could help them afford the school. For many years, I have […]

Webinar: Awareness to Advocacy – Helping Prospective Parents Navigate the Buyer Journey

Webinar: Awareness to Advocacy – Helping Prospective Parents Navigate the Buyer Journey

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Do you know how a parent makes a decision to select your school? Do you understand their process in the buyer journey? It is critical for admissions directors, marketing directors and school administrators  to understand how parents make their educational choice. As families evaluate education options, they move through sequenced phases called “the buyer journey.” […]

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