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36 Key Questions to Assess your School’s Enrollment Marketing Efforts
- rick.newberry@enrollmentcatalyst.com
- Blog
Assessments are a regular part of our lives. Whether it is for your annual physical at the doctor’s office or a new home remodeling project, the process begins with an assessment. Let’s take your car as an example. You drive your car all the time, most likely daily. You rely upon your car to provide […]
5 Steps to Develop Your School’s Enrollment Marketing Plan
- rick.newberry@enrollmentcatalyst.com
- Blog
The right plan can make all the difference in your recruitment and retention efforts. But the reality is most independent and faith-based schools simply don’t have a plan. They move from project to project without a clear strategy. And they’re leaving opportunities on the table. Whether your school’s enrollment is full, nearly full, or in […]
10 Factors that Affect Private School Enrollment Growth
- rick.newberry@enrollmentcatalyst.com
- Blog
Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? School leaders primarily call me because they either want to make sure their school continues to grow (or even remain full), or they need to turnaround a flat or declining enrollment. I address these issues through my […]
5 Key Concepts for Growing Your School’s Enrollment Marketing Team
- rick.newberry@enrollmentcatalyst.com
- Blog
I love football and the season that we are in now. With only a week before the Super Bowl, we can see how teams have performed and succeeded on the field. As it is in most sports, it takes an entire team of skilled players in the right positions working together to win the game. […]
Private School Leadership Lessons from the Southwest Airlines Fiasco
- rick.newberry@enrollmentcatalyst.com
- Blog
Christmas wasn’t supposed to turn out this way. On Christmas Eve, my youngest son, Ben, was scheduled to fly from Milwaukee to Tampa to spend a few days with us over the holiday. As typical, I always check the flight status several times throughout the day. I had noticed that his flight was delayed for […]
Understanding the Advocacy Phase of the Family Journey
- rick.newberry@enrollmentcatalyst.com
- Blog
Advocacy is the final phase of the Family Journey. And, I believe it is the most important one for your school. This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. The more positive the experience, the more powerful the word-of-mouth and the […]
7 Retention Strategies in the Evaluation Phase of the Family Journey
- rick.newberry@enrollmentcatalyst.com
- Blog
Once a family is enrolled in your school, the parent is in the evaluation phase of the Family Journey. Parents will validate their choice and determine if they have made the right decision. This Phase is focused on retention. Just because a family is enrolled today, doesn’t mean that they will continue their enrollment. Parents […]
Understanding the Decision Phase of the Family Journey
- rick.newberry@enrollmentcatalyst.com
- Blog
In my previous two blog posts, I discussed the Awareness and Consideration Phases of the Family Journey. This model has been developed by Andy Lynch, President and CEO of North Star Marketing. We will be using the framework of the Family Journey for our discussion at our Geeks on the Road Workshop in Orlando. 52 […]
Understanding the Consideration Phase of the Family Journey
- rick.newberry@enrollmentcatalyst.com
- Blog
After a parent is aware of your school, the next phase of the Family Journey is Consideration. This is the second phase in the Family Journey model developed by Andy Lynch, President and CEO of North Star Marketing. Let’s take a look at how a parent considers your school as this builds on the Awareness […]
Join the Enrollment Marketing Geeks on the Road in Orlando!
- rick.newberry@enrollmentcatalyst.com
- Blog
Join the Enrollment Marketing Geeks in Orlando, FL, to Map Out Your Enrollment Marketing Plan! Join Andy Lynch, President and CEO of North Star Marketing, and Dr. Rick Newberry, President of Enrollment Catalyst, for a two-day workshop that will revolutionize how your team plans and executes recruitment and retention marketing strategies. Wed, Nov 30 through […]
