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Webinar: Parents as Ambassadors, Advocates, and Word of Mouth Marketers

Webinar: Parents as Ambassadors, Advocates, and Word of Mouth Marketers

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Word of mouth is the number one way that parents discover your school. We all know this to be true, yet we do so little to inspire more word of mouth from our current parents. In every focus group or parent survey that I conduct for a school, the power of word of mouth is […]

Webinar: Transforming Your School’s Website to Convert Suspects to Prospects

Webinar: Transforming Your School’s Website to Convert Suspects to Prospects

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Your school’s website is your most important marketing and communication tool. Once a parent hears about your school from a friend or searches for schools in your area, they will conduct their research online. There are many key ingredients for your website. Obviously, your website should be attractive and effectively communicate your school. Through the […]

Webinar: Marketing Affordability to Break Through the Price Barrier

Webinar: Marketing Affordability to Break Through the Price Barrier

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Tuition is one of the greatest barriers for a prospective parent to consider a private school. When they see the published price, the parent may not even choose to take another look. They may not consider the tuition assistance program offered and how this could help them afford the school. For many years, I have […]

Webinar: Awareness to Advocacy – Helping Prospective Parents Navigate the Buyer Journey

Webinar: Awareness to Advocacy – Helping Prospective Parents Navigate the Buyer Journey

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Do you know how a parent makes a decision to select your school? Do you understand their process in the buyer journey? It is critical for admissions directors, marketing directors and school administrators  to understand how parents make their educational choice. As families evaluate education options, they move through sequenced phases called “the buyer journey.” […]

Webinar: Inspiring Your School Community to Keep Your Families Enrolled

Webinar: Inspiring Your School Community to Keep Your Families Enrolled

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Are you concerned about retention? Is your entire school community focused on keeping your current families enrolled? Do you have a retention plan in place? Continued enrollment of your families is the true test of your school. It’s when you begin to discover how satisfied and committed your current parents are to returning to your […]

Webinar: Solving for Search and Social – Online School Marketing Campaigns that Generate Leads

Webinar: Solving for Search and Social – Online School Marketing Campaigns that Generate Leads

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Parents continually tell me that the primary ways they learn about a school is through word of mouth and online search. Word of mouth and online marketing should be the key strategies in your plan. When a parent learns about your school from a friend, they will conduct an online search to learn more. Or, […]

Webinar: Leading with Lead Goals – A Strategic Framework to Achieve Your School’s Enrollment Goals

Webinar: Leading with Lead Goals – A Strategic Framework to Achieve Your School’s Enrollment Goals

  • rick.newberry@enrollmentcatalyst.com
  • Blog

You know you want to grow your school’s enrollment. But HOW do you do it? There are a million different strategies you might consider, but which strategies are right for your school? If you’ve ever felt overwhelmed by enrollment goals or by trying to choose the right enrollment strategies for your team, this webinar is […]

Webinar: Think Outcomes, not Deadlines: Using the Principles of Prioritization to Help Your Team Get Focused

Webinar: Think Outcomes, not Deadlines: Using the Principles of Prioritization to Help Your Team Get Focused

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Sometimes it feels overwhelming to work in an independent or faith-based school. The head of school, marketing director and admission director have very challenging and demanding roles. With multiple priorities and projects all competing for their attention, it can be difficult to know what to do next. This list on our whiteboard or in our […]

Webinar: Enrollment and Marketing Strategies in Uncertain Times

Webinar: Enrollment and Marketing Strategies in Uncertain Times

  • rick.newberry@enrollmentcatalyst.com
  • Blog

A year ago, my wife and I were on a cruise. What we didn’t know at the time was that this would be the last cruise for a while—for us and the rest of the world. From our ship in the Caribbean, we read the news stories about the impact of COVID-19 shutting down the […]

The Enrollment Marketing Spring Training Series: March 22-May 3

The Enrollment Marketing Spring Training Series: March 22-May 3

  • rick.newberry@enrollmentcatalyst.com
  • Blog

Batter up Marketing and Enrollment professionals! Enrollment Catalyst’s Rick Newberry and the North Star Marketing team present the 2021 Spring Training Series for school leaders. Whether your enrollment marketing is striking out at the plate or hitting grand slams, we invite you to join this full 9-inning webinar series to gain strategic and practical insight […]

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