May, 2013Archive for

Three Ways to Use Facebook to Inspire Word of Mouth at Your School

Three Ways to Use Facebook to Inspire Word of Mouth at Your School

Facebook is a great social media site that should be part of your WOMbound marketing strategy. In some recent parent surveys I have conducted at schools, Facebook is the number one social media site that parents access. Recent survey results have shown that between 70% to 80% of parents utilize Facebook. Because of this, your […]

WOMbound:  A New Term for Word of Mouth Marketing

WOMbound: A New Term for Word of Mouth Marketing

I have been a huge proponent of word of mouth marketing. Why? Because word of mouth works and is the most effective way to reach customers. Many of my blog posts and presentations focus on this concept as it relates to word of mouth marketing in independent and faith-based schools. Word of mouth is always […]

Parents as Advocates, Ambassadors and Word of Mouth Marketers

Parents as Advocates, Ambassadors and Word of Mouth Marketers

If you have been a regular reader of my blogs or if you have heard me speak at a conference, you will recognize that word of mouth marketing is one of the main strategies that I discuss. In fact, it is the subject of a¬†webinar I will be facilitating next week (see details at the […]

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