Retention

Three Reasons Why Continuous Enrollment Makes Sense

Three Reasons Why Continuous Enrollment Makes Sense

  Re-enrollment has never made sense to me. I remember when I was head of school. January rolled around and it was re-enrollment time. Our team spent hours discussing the communication strategy and brainstorming innovative ways that we could encourage families to re-enroll for the next school year.

Retention Takes Leadership — A Conversation with Don Johnson

Retention Takes Leadership — A Conversation with Don Johnson

I met Don Johnson a few years ago. Don is a one of the most gifted, visionary leaders I have ever met. Don is the Superintendent of Cascade Christian Schools in Puyallup, WA. CCS has 1,343 students enrolled on five campuses, one of the largest ACSI Christian schools in the country. And, the school is […]

Re-Enrollment and Internal Marketing – An Interview with Alison Lescarbeau at Admiral Farragut Academy

Re-Enrollment and Internal Marketing – An Interview with Alison Lescarbeau at Admiral Farragut Academy

Several years ago I had the opportunity to connect with Alison Lescarbeau at a conference sponsored by Cherry+Company (my previous employer). Alison is the Advancement Director at Admiral Farragut Academy in St. Petersburg, FL. One of her “aha” moments came when she realized that her re-enrollment process should be used to internally market the school […]

12 Strategies to Keep Current Families Enrolled and Grow Your School {Free eBook}

12 Strategies to Keep Current Families Enrolled and Grow Your School {Free eBook}

The Big Dilemma When it comes to creating a coherent school marketing strategy, many schools struggle with where to begin. They want to boost enrollment, retain current families and encourage them to recommit to their school the following year. In other words, they want it all! But how do they get it? The Simple Solution […]

12 Strategies to Turn Around a Declining Enrollment

12 Strategies to Turn Around a Declining Enrollment

My entire 25 year professional career has been involved in admissions and marketing in education. For 12 years, I worked at a private university in Michigan and provided leadership to turnaround their declining enrollment. During my tenure, we nearly doubled the enrollment. For the past 13 years, I have worked with independent schools to grow […]

12 Ways to Stop Attrition in its Tracks

12 Ways to Stop Attrition in its Tracks

  • rick.newberry@enrollmentcatalyst.com
  • Blog,Retention

This article 12 strategies to stop student attrition at your school was recently published in SSATB’s Memberanda Magazine. Because of the importance of this topic, I wanted to repost the article here in my blog. To read the entire magazine, you can view it on the SSATB website. The most important indicator of your school’s overall health is […]

How One School Launched a Parent Ambassador’s Program

How One School Launched a Parent Ambassador’s Program

I began working with Lane Rice, Director of Admission, and Eric Cook, Headmaster, at Covenant Classical School www.covenantfw.org) in Fort Worth, TX, last July. In our discussions, I recommended that they launch a Parent Ambassador’s Program to expand their reach and to increase word of mouth. The following blog post is a recent interview with […]

Automatic Re-Enrollment — Could this Strategy Work at Your School?

Automatic Re-Enrollment — Could this Strategy Work at Your School?

There has been something about re-enrollment that has bothered me ever since I was head of school 12 years ago. Isn’t it ironic that we ask our parents every year to tell us if they will be enrolling for the next school year? Why do we ask all of our parents to re-enroll when most […]

Retention, Re-Recruitment, Re-Enrollment — Keeping Your Families Enrolled

Retention, Re-Recruitment, Re-Enrollment — Keeping Your Families Enrolled

Your retention rate is a key indicator to the overall health of your school. It is a reflection of your parent’s satisfaction and their continued loyalty to re-commit their investment in your school. Because of this, what happens during re-enrollment is critical to the overall success of your school next year and beyond. January is one of […]

A Data-Driven Enrollment Analysis for Private Schools

A Data-Driven Enrollment Analysis for Private Schools

It’s back to school time.  It’s also the day of reckoning for those in school leadership, admissions and enrollment positions. So how does your enrollment look this year? Did you reach your goals?  As you celebrate your school’s enrollment, whether you met your goals or not, it is a great time to reflect on and assess […]

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