September, 2011Archive for

Key Ingredients for Enrollment Growth at Calvin Christian School (Escondido, CA)

Last week I co-presented a webinar with Terry Kok, Superintendent of Calvin Christian School in Escondido, CA. This webinar was presented to over 70 school leaders that are members of Christian Schools International. Terry and I connected in 2010 when I had the opportunity to work with his school to conduct research and develop their […]

An Inside Look at Enrollment Growth at Indian Rocks Christian School

An Inside Look at Enrollment Growth at Indian Rocks Christian School

Dr. Don Mayes, Superintendent of Indian Rocks Christian School in Largo, FL, met with me about a year ago to discuss the enrollment situation at his school. For the past five years, the enrollment had declined from 930 students in 2006-07 to a low of 693 in 2010-11. Obviously, he and his leadership team wanted […]

A Conversation with Brendan Schneider about Web-Based Marketing

A couple of weeks ago Jennifer Vigne, Director of Marketing and Development at Saint Stephen’s Episcopal School ( and I had the opportunity to interview Brendan Schneider, Director of Admissions and Financial Aid at Sewickley Academy ( I was introduced to Brendan earlier this year through his blog: He regularly writes about his practical journey […]

Five Things Every Admissions Director Should Do Now

I feel tired. Perhaps it’s just because I am returning from an intensive two-day marketing planning retreat in Michigan? Perhaps it’s because I have worked hard during the past year to help several schools achieve results in their marketing and enrollment effort? Or perhaps it’s because my two boys recently started middle school and I […]