Leadership

Rolling Out the Red Carpet: Creating an Intentional Student and Customer Experience

Rolling Out the Red Carpet: Creating an Intentional Student and Customer Experience

Are you rolling out the red carpet at your school? Are you creating an intentional student and customer experience? On Thursday, September 14, at 2pm EDT, I have invited Donna Cutting to present a free webinar on “Rolling Out the Red Carpet: Creating an Intentional Student and Customer Experience.” Donna is the Founder & Chief […]

Does Your School Need a Doctor? 3 Key Ingredients for a Healthy School

Does Your School Need a Doctor? 3 Key Ingredients for a Healthy School

Every year I conduct about 40 school site visits as I begin my Enrollment Catalyst Program. This site visit includes focus groups with key constituents and meetings with the enrollment and marketing team. In addition, I also conduct a comprehensive parent survey. This survey gives me a snapshot view of the school and it is […]

From Sunsets to School Growth — A Look Back at 2016

From Sunsets to School Growth — A Look Back at 2016

I love going to the beach. The beach has always been a place for me to get away and to reflect. If I had time, I would visit the beach every evening for the sunset (I am fortunate to only live one mile away). In fact, my wife and I had dinner on Indian Rocks […]

How Data Can Inform and Influence Online Strategy and Storytelling

How Data Can Inform and Influence Online Strategy and Storytelling

  It’s amazing how much online marketing data we have available. The Web has dramatically changed how we can make better decisions about our school marketing strategies. By analyzing your online data, you will be better informed about the effectiveness of your marketing strategies.  Then, you will be able to adjust your online strategies for greater results. […]

3 Things Every School Admissions Director Must Do Now

3 Things Every School Admissions Director Must Do Now

It’s hard to believe that another school year has begun (unless your first day is after Labor Day). I have always loved the first day of school. From my early days in university admissions to my current role consulting with schools, this is the day I always look forward to. This is when you get to […]

5 Reasons Why a School Declines in Enrollment

5 Reasons Why a School Declines in Enrollment

  School leaders typically call me for several reasons. The head of school wants to put together an enrollment and marketing plan. The head of school wants me to provide coaching, direction and accountability for the enrollment and marketing team. OR The school is facing an enrollment problem. One of the most common problems is […]

7 Strategies that Led to Eastern Christian School’s Enrollment Turnaround

7 Strategies that Led to Eastern Christian School’s Enrollment Turnaround

I will be offering a free webinar for school leaders on Thursday, May 12, at 2pm EDT. Eastern Christian’s Enrollment Turnaround – 7 Strategies that Made the Difference You don’t want to miss this webinar.

A Couple of Admissions and Marketing Rants

A Couple of Admissions and Marketing Rants

There has been something bothering me for a while that I need to get off my chest. There are two things that really bug me in independent and faith-based, private schools. First, it really bugs me when I find a school that has a larger development staff than its admissions/enrollment department. Isn’t it ironic that […]

Admissions, Private Schools and Roller Coasters

Admissions, Private Schools and Roller Coasters

I love roller coasters and so do my boys. Since they were tall enough, my boys and I have been riding the roller coasters in Florida at Disney, Universal, Sea World and Busch Gardens. However, our favorite park for roller coasters is Cedar Point in Sandusky, Ohio. We have been there several times in the […]

Boards and Enrollment Management in Schools — An Interview with Dr. William Mott

Boards and Enrollment Management in Schools — An Interview with Dr. William Mott

Recently, I had an opportunity to interview Dr. William R. Mott about the role of the school board in enrollment management. Bill is a friend, consultant, author, speaker and expert on the role of boards in the independent and Christian school. Bill was also a featured speaker at the AISAP Summer Institute in Portland in […]

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