Re-enrollment has never made sense to me. I remember when I was head of school. January rolled around and it was re-enrollment time. Our team spent hours discussing the communication strategy and brainstorming innovative ways that we could encourage families to re-enroll for the next school year.
I will be offering a free webinar for school leaders on Thursday, May 12, at 2pm EDT. Eastern Christian’s Enrollment Turnaround – 7 Strategies that Made the Difference You don’t want to miss this webinar.
Re-Enrollment and Internal Marketing – An Interview with Alison Lescarbeau at Admiral Farragut Academy
Several years ago I had the opportunity to connect with Alison Lescarbeau at a conference sponsored by Cherry+Company (my previous employer). Alison is the Advancement Director at Admiral Farragut Academy in St. Petersburg, FL. One of her “aha” moments came when she realized that her re-enrollment process should be used to internally market the school […]
The Big Dilemma When it comes to creating a coherent school marketing strategy, many schools struggle with where to begin. They want to boost enrollment, retain current families and encourage them to recommit to their school the following year. In other words, they want it all! But how do they get it? The Simple Solution […]
There has been something about re-enrollment that has bothered me ever since I was head of school 12 years ago. Isn’t it ironic that we ask our parents every year to tell us if they will be enrolling for the next school year? Why do we ask all of our parents to re-enroll when most […]
Your retention rate is a key indicator to the overall health of your school. It is a reflection of your parent’s satisfaction and their continued loyalty to re-commit their investment in your school. Because of this, what happens during re-enrollment is critical to the overall success of your school next year and beyond. January is one of […]
Retention and re-enrollment is on the mind of most school leaders. You can no longer assume that just because a family is enrolled this year they will return for another year. Because of this, we must focus our enrollment and marketing effort on re-recruiting current students and families back for another year. Re-recruitment is the […]
On the Saturday before Thanksgiving I stopped by Best Buy to pick up a birthday present for my son. When I pulled up to park, I couldn’t believe what I saw. There were three tents on the sidewalk forming the start of the Black Friday line. Can you believe it? Six days before Thanksgiving and […]
For most schools, the application and enrollment process is coming to an end for this year. It won’t be long until you will begin work on retaining the students you just recruited as well as recruiting another new group of families for the 2012-13 year. As you consider best practices to implement in the next […]
Re-enrollment is the true test. It’s when you begin to discover how satisfied and committed your current parents are to returning to your school for another year. It’s when you realize whether or not your school is great. One of the marks of a great school is an overall retention rate of 90% or higher.