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Word of Mouth Marketing
Word of Mouth is the number one way that prospective parents find out about a school. However, most school leaders don’t have an effective word of mouth marketing plan.
Andy Sernovitz, in his book entitled Word of Mouth Marketing, defines it as “Giving people a reason to talk about your stuff [your school] and making it easier for that conversation to take place.”
My goal is to help school leaders develop and implement an effective word of mouth marketing plan. The following are some helpful resources on the topic of word of mouth marketing for private schools:
Webinars on Word of Mouth Marketing
- Developing your School’s Word of Mouth Marketing Plan — Presented in December 2012 for SSATB
- Using the WEB to Inspire WOM for Your School — Presented in September 2012 for EdSocialMedia
Blog Posts on Word of Mouth Marketing for Schools
- The LCS Talkers Program — An Innovative Word of Mouth Marketing Strategy
- Private School Marketing Lessons on Love
- Mouth to Mouth — Your School’s Best Marketing Strategy
- 9 Strategies Presented at the Word of Mouth Crash Course
- Three Word of Mouth Marketing Strategies for Private Schools
- A Better Way to Market Your School’s Open House
- Three Ways to Ask Parents for Referrals to Your School
- Private School Marketing Lessons from a Restaurant on Captiva Island
- They Will Tell Two Friends
- Developing Your School’s Word of Mouth Marketing Plan
- Six Ways to Market Your School Through Your Parents
- Paying Your Parents for Referrals
Books on Word of Mouth Marketing
- Word of Mouth Marketing by Andy Sernovitz
- Brand Advocates by Rob Fuggettas
- What’s Your Purple Goldfish? by Stan Phelps
- Brains on Fire by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones
- The Face to Face Book by Ed Keller and Brad Fay
- The Dragonfly Effect by Jennifer Aaker and Andy Smith