They Will Tell Two Friends
Do you remember the old Faberge Organic Shampoo TV commercial?
Complete with 80’s hair, a young model appears on the screen and begins by saying: “I told two friends about Faberge Organic Shampoo with pure wheat germ oil and honey. “
She concludes by saying: “You will tell two friends, and they’ll tell two friends, and so on and so on and so on.”
Remember how the screen multiplied at the end of the commercial for added emphasis?
Go ahead and watch it for yourself: Faberge Commercial
It brings back memories doesn’t it?
I never used Faberge as my shampoo of choice nor did I tell two friends and so on and so on and so on.
However, the marketing concept was right on. Those who use the product and are satisfied will tell their friends.
This is word of mouth marketing at its best.
While this commercial may seem outdated, it definitely was memorable.
And certainly, this message is very applicable today for your school.
I think it would be humorous to take this commercial and do your own version for your parents. This video commercial could be sent to all of our parents by email to reinforce the importance of word-of-mouth marketing.
I just completed a parent satisfaction survey for one of my school clients. It was interesting to see that the number one way that parents first heard about the school was from another person. In fact, this finding is consistent with every school that I have worked with over the years.
When parents are satisfied with their experience at your school, they will be your best marketers.
This is your best marketing strategy.
They will tell two friends and they will tell two friends and so on and so on and so on.