June, 2011Archive for
This is a great question. In fact, I am often asked if print advertising in newspapers and magazines as well as printed marketing materials is dead for marketing private schools. My response? Yes and No. Let me explain.
In the 90’s, while I worked at the executive director of enrollment management at Cornerstone University in Grand Rapids, MI, financial aid was a critical component of our strategy to grow the enrollment. One of the most important changes we made was to create a financial aid budget and strategy that maximized net tuition revenue […]
It’s hard to believe that in just a little over two months another school year will begin. While many families are focusing on their summer vacations (in fact, I am taking my family to Gatlinburg, TN, in a week), admissions directors at private schools are working to finalize enrollment for the 2011-12 year. The summer […]
Grace-St. Luke’s Episcopal School, Memphis, TN, has partnered with Enrollment Catalyst. Rick Newberry will provide coaching in the areas of enrollment management, marketing and development to develop a concerted approach to advancing the school. Recently, Mr. Thor Kvande was selected to provide leadership as the new head of school. As a result of an extensive national […]