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January, 2014Archive for
What Drives Word of Mouth at Your School?
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
Some of the things I love about Southwest Airlines include their affordability, consistent experience, quality, no-change fees and outstanding service. I really like the numbered line-up process instead of how other airlines invite zones to crowd the front (I especially like it now that I am on their A-list and always get one of the […]
An Innovative Tuition and Financial Aid Strategy for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,School Growth
Ever since the economic recession, cost and affordability issues have been heightened in private, independent and faith-based schools. Last year I worked with over 30 schools, and in every case, whether the tuition was $4,000, $30,000 or somewhere in between, parents expressed concern about the rising cost of tuition and their ability to afford this […]
Expert Q&A: The Importance of SEO in School Marketing (Part I)
Often underestimated or ignored completely, I’ve found SEO to be a rather infamous topic of conversation when it comes to discussing marketing initiatives with my school clients. Yet, I find I cannot blame many schools for feeling the way that they do. After all, creating and implementing a comprehensive SEO strategy can be confusing and […]
Blogging, Speaking and Helping Schools Grow
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,School Growth,Word of Mouth Marketing
It’s hard to believe that we have already begun a new year. I really enjoyed 2013. I had some great family times (check out my Facebook page if you want to see what I did and make sure you add me as a friend!) with special trips with my wife, Janine, and my two boys, […]