May, 2011Archive for

Your School’s Online Presence

When prospective parents search for your school online, what do they find? What happens when they use an online private school directory or a local business site? Do they find outdated or incorrect information? Old or even negative reviews? While many marketing and admissions directors are focused on improving their school’s website, online directories and […]

Using QR Codes in your School’s Marketing Strategy

It’s amazing how web-based technology is changing the way we do things. It is also significantly changing how we are marketing our private schools. While I have written a lot about web-based marketing strategies, I haven’t discussed QR codes. Until now.

Marketing Your School to Your Students

I just spent the past two days at Grace-St. Luke’s Episcopal School in Memphis, TN ( Enrolling around 500 students from pre-K to 8th grade, GSL has established itself with a solid academic reputation preparing students to enroll in competitive high schools in the Memphis area. While many things stood out from my visit, there […]

Eight Web-Based Strategies for Every School’s Marketing Budget

It’s hard to believe that the 2011-12 budget year for schools will soon be here. July 1st typically marks the beginning of a new budget and a new infusion of marketing dollars. In my work with several schools coaching them in their enrollment and marketing effort, it is interesting to see how marketing budgets are […]

The Fear of Online Posts for School Leaders

Recently, I was in a meeting with several school administrators and they were concerned about allowing comments from parents on a school blog. “What if someone says something bad?” They feared what a parent might post. The Web has created a new opportunity for the reader to express themselves which allows everyone else to see what […]

The Disney Experience and Your School

Ten years ago, I moved from Michigan to Florida. I went from gloomy, cold days to the sun and warmth. One of the benefits of living in Florida has been the opportunity to go to Disney World. Since 2005, I have been an annual pass holder. I have now lost count of the number of […]