Webinar: Transforming Your School’s Website to Convert Suspects to Prospects

Your school’s website is your most important marketing and communication tool. Once a parent hears about your school from a friend or searches for schools in your area, they will conduct their research online.

There are many key ingredients for your website. Obviously, your website should be attractive and effectively communicate your school. Through the use of videos, pictures and compelling messages, you can bring your school to life online. It should be focused on storytelling and provide call-to-actions for parents to take the next step.

Your website should guide a parent to discover more about your school.

Is your website making it easy for prospective parents to get the information they need to keep moving forward?

In this eighth webinar of our Spring Training Series, we’ll explore the difference between an informational school site and an action-oriented website. We’ll also help you identify several possibilities for website improvement projects over the summer. You will learn how you can convert parents that land on your website to real prospects.

This webinar will be led by Micah Fox and Michael Dechane of North Star Marketing. As part of this webinar, they will provide a live critique of several school websites.

Webinar: Transforming Your School’s Website to Convert Suspects to Prospects

Date: Thursday, April 29, 2021

Time: 1pm EDT

Presented by Micah Fox and Michael Dechane, North Star Marketing



If you haven’t registered for today’s webinar (4/26 at 1pm EDT) on “Marketing Affordability to Break Through the Price Barrier,” you can register now to attend live or view the recording.

Make sure you register for the final webinar in the Spring Training Series:

Monday, May 3 – Parents as Ambassadors, Advocates, and Word of Mouth Marketers

Word of mouth is the number one way that parents discover your school. We all know this to be true, yet we do so little to inspire more word of mouth from our current parents. During this webinar, we will discuss the nine drivers of word of mouth and consider how you can utilize your parents as ambassadors and advocates in your community.

Presented by Rick Newberry | Click here to register for this webinar