Webinar: Marketing Affordability to Break Through the Price Barrier

Tuition is one of the greatest barriers for a prospective parent to consider a private school.

When they see the published price, the parent may not even choose to take another look. They may not consider the tuition assistance program offered and how this could help them afford the school.

For many years, I have helped school leaders consider alternative and innovative strategies to break through the price barrier and to reach prospective parents with a message about affordability.

You may have heard of Variable Tuition, Indexed Tuition or Flexible Tuition. These programs have helped many schools reach more prospective families in their community.

During the next Enrollment Marketing Spring Training Webinar, I will present on the topic of “Marketing Affordability to Break Through the Price Barrier – An Inside Look at Variable Tuition and Other Tuition Models.”

This webinar will be part presentation by me and part panel discussion with three school leaders that have implemented this strategy at their school:

  • Rebecca Niszczak, Director of Enrollment Management at Newtown Friends School in Newtown, PA. Rebecca has been involved in successfully implementing Flexible Tuition to attract more families to her school.
  • Adam Housley, Senior Director of Advancement at Legacy Christian Academy in Frisco, TX. His school just recently implemented Indexed Tuition and the results have been positive.
  • Rudi Gesch, Director of Marketing and Communications at Eastern Christian School in N. Haledon, NJ. Rudi implemented Variable Tuition about seven years ago through and was the third school to implement this strategy through his work with me.

During this webinar, we will discuss how you can market affordability so that you can break through the price barrier and reach more parents. You will not want to miss this webinar if you are considering the implementation of this strategy. While it is not a magical solution, it can be a key ingredient in your plan.

This is the seventh webinar in the Enrollment Marketing Spring Training Series.

Webinar: Marketing Affordability to Break Through the Price Barrier

Date: Monday, April 26, 2021

Time: 1pm EDT

Presented by Rick Newberry, Enrollment Catalyst



If you haven’t registered for today’s webinar (4/22 at 1pm EDT) with Andy Lynch and Kyle Saverance on “Awareness to Advocacy: Helping Prospective Parents Navigate the Buyer Journey,” you can register now to attend live or view the recording.

The first five webinars in the Enrollment Marketing Spring Training Series are now available on-demand. Click on each webinar link to access the recording:

Enrollment and Marketing Strategies in Uncertain Times

Think Outcomes, Not Deadlines: Using the Principles of Prioritization to Help Your Team Get Focused

Leading with Lead Goals: A Practical Strategic Framework that Makes Overwhelming Enrollment Goals More Doable

Solving for Search and Social: Online Campaigns that Generate Leads

Inspiring Your School Community to Keep Your Families Enrolled