Webinar: Awareness to Advocacy – Helping Prospective Parents Navigate the Buyer Journey

Do you know how a parent makes a decision to select your school?

Do you understand their process in the buyer journey?

It is critical for admissions directors, marketing directors and school administrators  to understand how parents make their educational choice.

As families evaluate education options, they move through sequenced phases called “the buyer journey.” As they step through each phase — Awareness, Consideration, Decision, Evaluation, and Advocacy — their interests, questions, and objectives evolve.

These phases can help you better understand the steps that prospective parents take and the strategies that you should implement along the way.

In this webinar, we’ll explore how your team can anticipate key inflection points in the buyer journey and align your marketing to keep families moving forward. Kyle Saverance and Andy Lynch from North Star Marketing will present this webinar.

Webinar: Awareness to Advocacy: Helping Prospective Parents Navigate the Buyer Journey

Date: Thursday, April 22, 2021

Time: 1pm EDT

Presented by Andy Lynch and , North Star Marketing



If you haven’t registered for today’s webinar (4/19 at 1pm EDT) on “Inspiring Your School Community to Keep Your Families Enrolled,” you can register now to attend live or view the recording.

Make sure you register for the additional webinars in the Spring Training Series:

Monday, April 26 – Marketing Affordability to Break Through the Price Barrier – An Inside Look at Variable Tuition and Other Tuition Models

Your tuition price is the greatest barrier for prospective parents to consider your school. Most often, schools list their tuition prices and hope that parents will inquire and visit. However, it is critical that we market the affordability of our school. During this webinar, we will discuss Variable Tuition and other models to market the affordability of your school.

Presented by Rick Newberry | Click here to register for this webinar

Thursday, April 29 – Transforming Your Website to Convert Suspects to Prospects

Is your website making it easy for prospective parents to get the information they need to keep moving forward? In this talk, we’ll explore the difference between an informational school site and an action-oriented website. We’ll also help you identify several possibilities for website improvement projects over the summer.

Presented by North Star Marketing team members: Micah Fox and Michael Dechane | Click here to register for this webinar

Monday, May 3 – Parents as Ambassadors, Advocates, and Word of Mouth Marketers

Word of mouth is the number one way that parents discover your school. We all know this to be true, yet we do so little to inspire more word of mouth from our current parents. During this webinar, we will discuss the nine drivers of word of mouth and consider how you can utilize your parents as ambassadors and advocates in your community.

Presented by Rick Newberry | Click here to register for this webinar


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