Webinar: Parents as Ambassadors, Advocates, and Word of Mouth Marketers

Word of mouth is the number one way that parents discover your school. We all know this to be true, yet we do so little to inspire more word of mouth from our current parents.

In every focus group or parent survey that I conduct for a school, the power of word of mouth is evident. Your prospective parents first learn about your school from someone else.

Isn’t it ironic that many school leaders spend a lot of time and budget resources on traditional outbound (advertising) strategies? Yet, the best form of advertising is the kind you can’t buy.

Word of mouth through your parents is the best way to market your school. And, if you understand the nine drivers of word of mouth, you will know how you can use your parents as ambassadors, advocates and word of mouth marketers (You can click to download my e-Book on the 9 Drivers of Word of Mouth).

During this final webinar of our Enrollment Marketing Spring Training Series, I will discuss these nine drivers of word of mouth and consider how you can utilize your parents as ambassadors and advocates in your community.

Webinar: Parents as Ambassadors, Advocates, and Word of Mouth Marketers

Date: Monday, May 3, 2021

Time: 1pm EDT

Presented by Rick Newberry, Enrollment Catalyst



If you haven’t registered for today’s webinar (4/29 at 1pm EDT) with Micah Fox and Michael Dechane from North Star Marketing on “Transforming Your Website to Convert Suspects to Prospects,” you can register now to attend live or view the recording.

The first six webinars in the Enrollment Marketing Spring Training Series are now available on-demand. Click on each webinar link to access the recording:

Enrollment and Marketing Strategies in Uncertain Times

Think Outcomes, Not Deadlines: Using the Principles of Prioritization to Help Your Team Get Focused

Leading with Lead Goals: A Practical Strategic Framework that Makes Overwhelming Enrollment Goals More Doable

Solving for Search and Social: Online Campaigns that Generate Leads

Inspiring Your School Community to Keep Your Families Enrolled

Awareness to Advocacy: Helping Prospective Parents Navigate the Buyer’s Journey

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