Marketing

3 Things Every School Admissions Director Must Do Now

3 Things Every School Admissions Director Must Do Now

It’s hard to believe that another school year has begun (unless your first day is after Labor Day). I have always loved the first day of school. From my early days in university admissions to my current role consulting with schools, this is the day I always look forward to. This is when you get to […]

Rick Newberry to Present at VirCon3 on Facebook Marketing

Rick Newberry to Present at VirCon3 on Facebook Marketing

The third time is the charm. (At least that is what I have heard.) It’s a simple idiom for Brendan Schneider asking me to present a workshop during his first and second VirCon conferences. However, my schedule didn’t allow me to be part of these conferences. Until now. VirCon3 is scheduled on Saturday, September 17. […]

5 Reasons Why a School Declines in Enrollment

5 Reasons Why a School Declines in Enrollment

  School leaders typically call me for several reasons. The head of school wants to put together an enrollment and marketing plan. The head of school wants me to provide coaching, direction and accountability for the enrollment and marketing team. OR The school is facing an enrollment problem. One of the most common problems is […]

7 Strategies that Led to Eastern Christian School’s Enrollment Turnaround

7 Strategies that Led to Eastern Christian School’s Enrollment Turnaround

I will be offering a free webinar for school leaders on Thursday, May 12, at 2pm EDT. Eastern Christian’s Enrollment Turnaround – 7 Strategies that Made the Difference You don’t want to miss this webinar.

Facebook Live is a Game-Changer for your School

Facebook Live is a Game-Changer for your School

Are you ready to go live on Facebook? Are you ready to go live in your school marketing? The newest trend in social media is “going live.” Last year the live broadcasting apps of Periscope and Meerkat gave anyone the opportunity to go live. In fact, I wrote a blog post on the use of Periscope […]

Secret Advice from a Private School Secret Shopper

Secret Advice from a Private School Secret Shopper

Do you know what it’s like for prospective parents to “shop” your school? Do you know how the admissions experience at your school compares to your competition? Do you wish that you could secretly shop your school and your main competitors? These questions are very integral to your enrollment and marketing effort as the “shopping” […]

Two “Can’t Miss” Admissions/Marketing Conferences

Two “Can’t Miss” Admissions/Marketing Conferences

One of the best ways to sharpen your enrollment and marketing knowledge and skills, is to attend a conference (besides reading my blog!). While I am always careful in my promotion of other companies and their services, there are two “can’t-miss” conferences that you should plan to attend.

First Year Enrollment Director Makes A Huge Difference

First Year Enrollment Director Makes A Huge Difference

This interview is about a first time director of marketing and enrollment hired right out of college. Two years ago, I partnered with the leadership of Riverside Christian School in Yakima, WA, to help them turn around their enrollment. As part of my process, I identified the need for them to hire their first director […]

Is Variable Tuition Right for Your School?

Is Variable Tuition Right for Your School?

  In every school that I have partnered with, cost continues to be an issue among parents. When I conduct a parent survey, I can predict that affordability will be one of the lowest rated areas of satisfaction and tuition will be one of the least liked areas of the school. Cost is the most […]

Are You Capturing the Moment at Your School?

Are You Capturing the Moment at Your School?

Since moving to Florida in 2001, I have taken my sons to Orlando to visit the theme parks well over 100 times. From Disney World to Universal Studios to Sea World—we have experience them all over and over again. This is one of the benefits of being able to purchase annual passes as a Florida resident. […]

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