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Web-based Marketing Strategies

The Fear of Online Posts for School Leaders

Recently, I was in a meeting with several school administrators and they were concerned about allowing comments from parents on a school blog. “What if someone says something bad?” They feared what a parent might post. The Web has created a new opportunity for the reader to express themselves which allows everyone else to see what […]

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Going Mobile with School Marketing

Just the other day I was walking through the mall and saw a new store: Best Buy Mobile. I decided to browse through the specialized and much smaller mall version to see what they had to offer. I found three rows of cell phones and smart phones and a row of tablets. It’s amazing to see […]

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It’s More Than a Pretty Website

Website design is very important for private schools. Your school’s website is the first impression that your prospective parents will see and it’s critical for your site to be well-designed and user-friendly. However, not only is it important for your website design to be attractive and compelling, there is a lot of work that should […]

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To Blog or Not to Blog?

That is the question for you and your school. And the answer is a resounding YES. Whether you are the head of school or the marketing director of a private school, let me give you several reasons why you should blog:

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Advertising Your School on Facebook

It’s amazing that there are over 600 million users worldwide on Facebook and it’s very likely that your school’s target population is using this social media site. As the number one social media site, it is critical for schools to utilize Facebook as a way to target prospects. While you must do this by building […]

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Your School’s Marketing Budget

Last week I had the opportunity to lead a webinar for 100 school administrators throughout the nation. As a follow-up to this webinar, this week I hosted a Q&A session with the same group. There were some great questions that were asked that I may write about in future posts. However, two key questions were asked […]

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You, Your School and Facebook

Facebook has changed the landscape of the Web. With over 600 million users, Facebook is the leading social media site for personal and professional connections. School leaders have a great opportunity to use this tool to reach their target audience and to effectively tell their story online.

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The Strategy that’s Becoming Irrelevant

One of the most common issues I hear discussed among school administrators today is becoming irrelevant: “How can I get my metro area newspaper to print more articles about our school?” With newspaper circulations in decline and the editor’s attention on independent and faith-based schools next to the bottom of the pile, it is important to ask yourself […]

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A “No-Brainer” Marketing Strategy

Just the other day I was reading a newsletter from a school. In a short article, parents were encouraged to write online reviews about their experiences at this school. While the article did not suggest what they should say, the obvious hope was for parents to write postive reviews. This makes sense.

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Don’t be Caught Off Guard by an Online Review

Just recently I was working with a school and, as part of their marketing assessment, conducted on online review. In a Google search I found that the first review listed about their school was extremely negative. It  said: “DO NOT SEND YOUR CHILDREN HERE.” Not exactly the kind of review the admissions director wanted prospective parents to read! […]

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