To Blog or Not to Blog?

That is the question for you and your school.

And the answer is a resounding YES.

Whether you are the head of school or the marketing director of a private school, let me give you several reasons why you should blog:

• Blogging has significant search engine optimization (SEO) value for your school’s online presence. Search engines thrive on content that is dynamic and changes frequently—and that is what a blog is all about.
• According to research conducted by HubSpot (www.hubspot.com), blogging increases visitors to your website. If you can get more people to go to your school’s website and thereby produce more leads, then this strategy is a no-brainer.
• Writing a regular blog provides a personal strategy for you to communicate your message and the story of your school. If you have the ability to write effectively and tell a story about your school, then blogging can be an effective method to get your message out.
• You have the opportunity to control your message and to publish as often as you want. Just think about all the effort you take to get your story published in your local newspaper; now you can publish anything you want about your school anytime you want. You are your school’s brand journalist.

However, if you don’t have the time, desire or passion to write, then blogging might not be for you. If it’s not for you, then you need to find someone else to share your school’s message online in this format. Blogging is one of many important online marketing strategies that every school needs in their arsenal.

So go ahead and try it. I did. And look, you are one of many school leaders now reading my blog!