Blog

Roll Out the Red Carpet

Rolling out the red carpet implies that there will be someone famous or a celebrity who will soon be walking through the entrance to a special event on a special occasion–like the upcoming Grammy’s on February 13. Donna Cutting, in her book The Celebrity Experience, suggests that we need to roll out the red carpet […]

First Baptist Academy Naples (FL) Signs on for the Enrollment Catalyst Program

Standing Out in a Crowded School Market

Let’s face it the school market is very competitive. Parents have many choices when it comes to selecting a school for their child. While it is essential to communicate and showcase your school’s strengths and unique benefits, it is also critical for your school to stand out. Exceptional customer service can help your school stand […]

The Mark of a Great School

Re-enrollment is the true test. It’s when you begin to discover how satisfied and committed your current parents are to returning to your school for another year. It’s when you realize whether or not your school is great. One of the marks of a great school is an overall retention rate of 90% or higher.

Five Re-Recruitment Strategies for your Transition Grades

Most schools typically lose students during the transition grades. These grade levels are from preschool to Kindergarten, fifth to sixth and eight to ninth grades. These transition grades should be the main focus of your re-enrollment strategy. Some of the strategies that work well for schools include:

Seven Strategies for Re-Enrollment

January and February is typically re-enrollment time for most schools. Re-enrollment is about marketing your school internally to re-recruit your families back for another year. As you consider this year’s re-enrollment effort, the following strategies can help you re-enroll your families for another year:

Re-Recruitment, Re-Enrollment, Right Now

It’s hard to believe that 2011 is just a few days away. After you have watched the ball drop and you have rang in the New Year, you will hit the ground running at your school with re-enrollment. I know, it’s hard to believe you will be re-enrolling your families since you just started school […]

Searching for the Ideal

If you are the Head of School, one of the most important hires you will make will be your Director of Enrollment (or more commonly known as the Director of Admissions). During the past few weeks, several school heads have asked me to describe this ideal candidate.

It’s Time for a New Resolution

It’s hard to believe that New Year’s Day is just around the corner. With this special day to mark a fresh start, we have the tradition of setting resolutions for the New Year. Goals are important for us. We are all wired in such a way that we need goals to drive us. However, do you know […]

Give Your Parents a Grade

Our schools run on grades. We grade our students on their homework, exams and report cards. While we constantly grade our students, have you ever thought about giving your parents a grade? As a way to be proactive in your re-enrollment effort, you should give your parents a grade. You can simply grade your parents on […]