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Why didn’t they know?
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing
In the past few months I have conducted focus groups with parents and faculty at several schools across the country. I asked all of them this question, “Do you know what the marketing and enrollment plan is for the school?” Consistently, the parents, faculty and staff shared that they were not aware of the school’s […]
Little Things Make a Huge Difference
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment
In a recent school visit I heard a story from a mother in a focus group that made a huge difference in her school search. She said that her family was looking for a new school in the area as they prepared to move from another state due to a military relocation. During the visit, […]
A Simple and Effective Strategy
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog
Last week I was at a school conducting an assessment of their marketing and enrollment effort. While there were several memorable things that the admissions director did that worked well in her recruitment effort of new families, one strategy stood out to me. As a prospective parent and child walks up to the administration building, […]
Is Your Retention EPI 90% or Higher?
One of the most important EPI’s (Enrollment Performance Indicators) that I look for in a school is its retention rate. Ironically, several administrators I have worked with recently don’t know their school’s retention rate. This is interesting to me since retention is an indication of the overall satisfaction and health of a school. It is the measurement […]
The Strategy that’s Becoming Irrelevant
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies
One of the most common issues I hear discussed among school administrators today is becoming irrelevant: “How can I get my metro area newspaper to print more articles about our school?” With newspaper circulations in decline and the editor’s attention on independent and faith-based schools next to the bottom of the pile, it is important to ask yourself […]
A “No-Brainer” Marketing Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies
Just the other day I was reading a newsletter from a school. In a short article, parents were encouraged to write online reviews about their experiences at this school. While the article did not suggest what they should say, the obvious hope was for parents to write postive reviews. This makes sense.
Don’t be Caught Off Guard by an Online Review
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Just recently I was working with a school and, as part of their marketing assessment, conducted on online review. In a Google search I found that the first review listed about their school was extremely negative. It said: “DO NOT SEND YOUR CHILDREN HERE.” Not exactly the kind of review the admissions director wanted prospective parents to read! […]
It’s Time Again to Celebrate, Assess, and Plan
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment
I always look forward to the beginning of a new school year. The bright smiling faces and eagerness of new students to experience a fresh start in the next grade level, mark this time of year as the annual highpoint. The beginning of the new school is also an important time of year for you to […]
The Best Christmas Present Ever, Well Almost
This year I received an Amazon Kindle for Christmas. It was a great Christmas present! Now, I can have as many books in my laptop bag as I want wherever I am at–like right now in Starbucks! Simply amazing. And you know what? I have found that I read faster.
The “Wait and See” Follow-up Strategy
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog
A couple of years ago I met with an admissions director of a large private school to assess their enrollment process and strategy. During my meeting I asked the director what she did with the names and addresses of the parents that call asking for information on the school. She said she wrote their information down on […]
