Blog

Six Books Every School Leader Should Read on Marketing

It’s hard to believe that summer is quickly approaching and the students will soon be on summer vacation. Summer brings the opportunity for reading and reflection. I like to read, especially now that I can quickly and easily download a book on my Amazon Kindle. Yesterday I presented a webinar on best practices in marketing to about […]

The Head of School as Chief Marketer and Storyteller

Marketing begins at the top. Current parents and prospective parents want to hear from the head of school. Not only do they want to hear news, they want to hear stories about your school. The Head of School is the chief storyteller for your school. “The leader’s role in the organization can be that of […]

Six Ways to Market Your School Through Your Parents

Whenever I conduct focus groups or a survey at a school to help develop a marketing plan, I always ask the parents how they first heard about the school. Their answer is consistently through the referral of someone else—typically your current parents. Your current parents are the most important marketers for your school. The following […]

Going Mobile with School Marketing

Just the other day I was walking through the mall and saw a new store: Best Buy Mobile. I decided to browse through the specialized and much smaller mall version to see what they had to offer. I found three rows of cell phones and smart phones and a row of tablets. It’s amazing to see […]

New Corporate Partnership with Christian Schools International (CSI)

Rick Newberry and Enrollment Catalyst is pleased to announce a new partnership with Christian Schools International (CSI) as a corporate partner. Enrollment Catalyst will be the featured enrollment and marketing services provider for CSI schools. As stated on their website, “Christian Schools International strives to create innovative, ‘win-win’ solutions for both the ‘Corporate Partners Network’ […]

It’s More Than a Pretty Website

Website design is very important for private schools. Your school’s website is the first impression that your prospective parents will see and it’s critical for your site to be well-designed and user-friendly. However, not only is it important for your website design to be attractive and compelling, there is a lot of work that should […]

Paying your Parents for Referrals

It’s a very tempting strategy—especially when you are doing everything you can to generate new student enrollment at your school. A couple of years ago I was working with a school that was giving out large tuition discounts to current families that referred new families to their school. During my site visit I asked them […]

To Blog or Not to Blog?

That is the question for you and your school. And the answer is a resounding YES. Whether you are the head of school or the marketing director of a private school, let me give you several reasons why you should blog:

Telling Your School’s Story

Most school leaders do not tell their story very well. Think about it. We live in a world that thrives on stories. We pay money to sit in front of a large screen for two hours to be drawn into a story. We sit around the table telling our family members stories about our day and our lives. […]

Marketing 24/7 at Milpitas Christian School (CA)