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Enrollment

Does Your School’s Financial Aid Budget Float?

In the 90’s, while I worked at the executive director of enrollment management at Cornerstone University in Grand Rapids, MI, financial aid was a critical component of our strategy to grow the enrollment. One of the most important changes we made was to create a financial aid budget and strategy that maximized net tuition revenue […]

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Summer Enrollment Contact Strategies

It’s hard to believe that in just a little over two months another school year will begin. While many families are focusing on their summer vacations (in fact, I am taking my family to Gatlinburg, TN, in a week), admissions directors at private schools are working to finalize enrollment for the 2011-12 year. The summer […]

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Paying your Parents for Referrals

It’s a very tempting strategy—especially when you are doing everything you can to generate new student enrollment at your school. A couple of years ago I was working with a school that was giving out large tuition discounts to current families that referred new families to their school. During my site visit I asked them […]

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A Data-Based Enrollment Dashboard

A Data-Based Enrollment Dashboard

During the next six months, school administrators will focus on their enrollment numbers as they prepare for the upcoming school year. Budgets will be created based on these numbers. Positions and programs will be added or eliminated based on these numbers. This data is critical for a school.

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Undercover Head of School

I normally don’t watch TV except for sports and the news. On Sunday evening I was flipping through the countless cable channels and came across the show, “Undercover Boss.” Immediately this show grabbed my attention as it featured one of the owners of the Chicago Cubs going undercover.

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Two Outstanding Events with Outstanding Results

One of the things I like best about working with schools across the country is that I get to see new ideas that actually work. Recently, I came across two great events that might help you in your enrollment and internal marketing effort.

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24/7 Marketing Mindset

I am seeing a shift that needs to take place in schools. Gone are the days when we could rely upon word-of-mouth alone to grow our school. Gone are the days when we didn’t have to think about marketing. Gone are the days when faculty and staff think of marketing and enrollment as someone else’s job.

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Roll Out the Red Carpet

Rolling out the red carpet implies that there will be someone famous or a celebrity who will soon be walking through the entrance to a special event on a special occasion–like the upcoming Grammy’s on February 13. Donna Cutting, in her book The Celebrity Experience, suggests that we need to roll out the red carpet […]

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The Mark of a Great School

Re-enrollment is the true test. It’s when you begin to discover how satisfied and committed your current parents are to returning to your school for another year. It’s when you realize whether or not your school is great. One of the marks of a great school is an overall retention rate of 90% or higher.

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Five Re-Recruitment Strategies for your Transition Grades

Most schools typically lose students during the transition grades. These grade levels are from preschool to Kindergarten, fifth to sixth and eight to ninth grades. These transition grades should be the main focus of your re-enrollment strategy. Some of the strategies that work well for schools include:

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