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Retention Takes Leadership — A Conversation with Don Johnson
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Retention,School Growth
I met Don Johnson a few years ago. Don is a one of the most gifted, visionary leaders I have ever met. Don is the Superintendent of Cascade Christian Schools in Puyallup, WA. CCS has 1,343 students enrolled on five campuses, one of the largest ACSI Christian schools in the country. And, the school is […]
First Year Enrollment Director Makes A Huge Difference
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,School Growth,Website
This interview is about a first time director of marketing and enrollment hired right out of college. Two years ago, I partnered with the leadership of Riverside Christian School in Yakima, WA, to help them turn around their enrollment. As part of my process, I identified the need for them to hire their first director […]
Top 10 School Marketing Blog Posts from 2015
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Inbound Marketing,Marketing,School Growth,Web-based Marketing Strategies,Website,Word of Mouth Marketing
It’s hard to believe that 2015 has come and gone. At the end of every year, I like to review my blog post analytics to create a top 10 list.
5 Steps to Launch a Parent Ambassador Program
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,Word of Mouth Marketing
I am still surprised that more school admissions and marketing leaders do not utilize parent ambassadors to create a grassroots marketing effort that will expand their reach into the community. During the past three months, I have traveled to 15 schools across the United States and have spoken to admissions and marketing professionals in Minneapolis, […]
Recruiting Parent Ambassadors — 4 Key Qualities
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Word of Mouth Marketing
With the start of a new school year fast approaching, it is important to consider your parent ambassador program. Your parents are the key to your enrollment and marketing effort. By recruiting a team of parents to help you, you can exponentially increase your reach. One of the first steps you need to take is […]
Three School Leaders Review the AISAP Summer Institute
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing
The Association of Independent School Admission Professionals (AISAP) hosted their annual summer institute in Baltimore a few weeks ago. I highly recommend that every school admissions and marketing professional consider attending this conference as part of your professional development. While schedule conflicts prevented me from attending this year, several of my Enrollment Catalyst clients attended […]
Variable Tuition Leads to 10% Growth at Fredericksburg Christian
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Financial Aid,School Growth
In May 2013, Rick Yost, Superintendent of Fredericksburg Christian Schools (VA), reached out to me. His school had experienced steady enrollment decline since a high of 1,299 students in 2005-06 to their low of 781 in 2013-14. As I began working with Rick and his team, we implemented an intensive marketing and enrollment plan. A few […]
Top Private School Marketing Blog Posts – 2014 in Review
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing
It’s hard to believe that 2014 is over. I hope that you had a great year. As I look back over 2014, I am thankful for the continued opportunity that I have had to impact schools in their enrollment and marketing effort. Thank you for following me along the way! Last year I spoke at […]
The Eastern Christian WOM Marketing Campaign Takes Off
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Inbound Marketing,Marketing,Website
In August, at an enrollment and marketing planning retreat at Eastern Christian School that I facilitated, the team came up with the idea of purchasing a drone. I must admit that this was a first for me! Eastern Christian is the first school that I have worked with that is using a drone as part […]
It’s Time for You to Get S.M.A.R.T.
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,School Growth,Web-based Marketing Strategies,Word of Mouth Marketing
This fall, I will be speaking at five events throughout the United States—four sponsored by AISAP and another opportunity at the Strengthening Christian Schools Conference in Dyer, IN (just outside of Chicago). The leadership of your school is looking to you to lead growth and to be a catalyst for your enrollment and marketing effort. […]
