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A “No-Brainer” Marketing Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies
Just the other day I was reading a newsletter from a school. In a short article, parents were encouraged to write online reviews about their experiences at this school. While the article did not suggest what they should say, the obvious hope was for parents to write postive reviews. This makes sense.
Don’t be Caught Off Guard by an Online Review
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Just recently I was working with a school and, as part of their marketing assessment, conducted on online review. In a Google search I found that the first review listed about their school was extremely negative. It said: “DO NOT SEND YOUR CHILDREN HERE.” Not exactly the kind of review the admissions director wanted prospective parents to read! […]
It’s Time Again to Celebrate, Assess, and Plan
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment
I always look forward to the beginning of a new school year. The bright smiling faces and eagerness of new students to experience a fresh start in the next grade level, mark this time of year as the annual highpoint. The beginning of the new school is also an important time of year for you to […]
The Best Christmas Present Ever, Well Almost
This year I received an Amazon Kindle for Christmas. It was a great Christmas present! Now, I can have as many books in my laptop bag as I want wherever I am at–like right now in Starbucks! Simply amazing. And you know what? I have found that I read faster.
The “Wait and See” Follow-up Strategy
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog
A couple of years ago I met with an admissions director of a large private school to assess their enrollment process and strategy. During my meeting I asked the director what she did with the names and addresses of the parents that call asking for information on the school. She said she wrote their information down on […]
A “Purple Cow” in a “Brown Cow” World of Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Leadership,Marketing
Most schools are brown cows. They look just like the other school down the street and across town. They have teachers teaching in classrooms with four walls. There are programs in the core subjects, athletic teams and drama productions. Everything looks and feels the same.
Marketing to the Mouth
School administrators are always looking for the latest and greatest “secret” to marketing. I often hear questions from school leaders asking where they should advertise: Metro magazine? Newspaper? Radio? TV? Direct mail? Social media? How should they spend their limited dollars to maximize their impact? I think we need to look at this question from another […]
School Leadership Pivotal to Enrollment
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Leadership,Marketing
It’s never been more clear to me until now. One of the primary reasons for enrollment instability in a school is the leadership itself. Let me explain.
Your school’s website is a marketing and budget priority
In my work with independent and faith-based schools across the nation, administrators often ask the question: “where should I spend my marketing dollars first?” The answer is clear – your school’s website.
Brand Building for Schools
Building a brand that is recognized is critical for businesses to move forward. Businesses spend millions upon millions of dollars to project the image of their company and product to their targeted consumer. We see these brands displayed on our television sets, billboards, internet banner ads, and we even wear their labels on our clothes.
