Blog

Undercover Head of School

I normally don’t watch TV except for sports and the news. On Sunday evening I was flipping through the countless cable channels and came across the show, “Undercover Boss.” Immediately this show grabbed my attention as it featured one of the owners of the Chicago Cubs going undercover.

Your School’s Marketing Budget

Last week I had the opportunity to lead a webinar for 100 school administrators throughout the nation. As a follow-up to this webinar, this week I hosted a Q&A session with the same group. There were some great questions that were asked that I may write about in future posts. However, two key questions were asked […]

You, Your School and Facebook

Facebook has changed the landscape of the Web. With over 600 million users, Facebook is the leading social media site for personal and professional connections. School leaders have a great opportunity to use this tool to reach their target audience and to effectively tell their story online.

Two Outstanding Events with Outstanding Results

One of the things I like best about working with schools across the country is that I get to see new ideas that actually work. Recently, I came across two great events that might help you in your enrollment and internal marketing effort.

24/7 Marketing Mindset

I am seeing a shift that needs to take place in schools. Gone are the days when we could rely upon word-of-mouth alone to grow our school. Gone are the days when we didn’t have to think about marketing. Gone are the days when faculty and staff think of marketing and enrollment as someone else’s job.

Roll Out the Red Carpet

Rolling out the red carpet implies that there will be someone famous or a celebrity who will soon be walking through the entrance to a special event on a special occasion–like the upcoming Grammy’s on February 13. Donna Cutting, in her book The Celebrity Experience, suggests that we need to roll out the red carpet […]

First Baptist Academy Naples (FL) Signs on for the Enrollment Catalyst Program

Standing Out in a Crowded School Market

Let’s face it the school market is very competitive. Parents have many choices when it comes to selecting a school for their child. While it is essential to communicate and showcase your school’s strengths and unique benefits, it is also critical for your school to stand out. Exceptional customer service can help your school stand […]

The Mark of a Great School

Re-enrollment is the true test. It’s when you begin to discover how satisfied and committed your current parents are to returning to your school for another year. It’s when you realize whether or not your school is great. One of the marks of a great school is an overall retention rate of 90% or higher.

Five Re-Recruitment Strategies for your Transition Grades

Most schools typically lose students during the transition grades. These grade levels are from preschool to Kindergarten, fifth to sixth and eight to ninth grades. These transition grades should be the main focus of your re-enrollment strategy. Some of the strategies that work well for schools include: