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Conferences for Marketing and Admissions Leaders
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
I believe private school marketing and admissions directors should pursue professional development opportunities. It is important to continue to learn in your profession. By attending conferences and workshops you will have opportunities to learn best practices, hear ideas that have worked in other schools and organizations, and network with your peers. I want to share with you […]
Using Facebook Sponsored Stories to Market Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
If you haven’t set up some Facebook ad campaigns for your school, you should. The process is rather simple and follows an intuitive process for setting up your ads. One of my favorite Facebook ad options is the sponsored stories page-like and post-post ads. Think of sponsored stories as a way to facilitate word-of-mouth to […]
The Ideal Campus Visit
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Customer Service,Marketing
Sometimes it is the little things that make a big difference. Most prospective parents looking at your school are also touring a couple of other schools in your community. While you certainly want to sell your total school experience, including the academic program, community environment, athletics and the arts, it might be the little things […]
It’s Time to Survey Your Parents, Part 2
- rick.newberry@enrollmentcatalyst.com
- Blog,Customer Service,Enrollment,Retention
Building on my previous blog post, I want to continue our discussion on the use of parent satisfaction surveys in private schools. We will examine the timing of your survey, the response to expect, the delivery method to consider, and the results to communicate. Survey Timing Parent surveys can be launched any time throughout the […]
It’s Time to Survey Parents at your School, Part 1
- rick.newberry@enrollmentcatalyst.com
- Blog,Customer Service,Retention
One of the greatest influences on your school’s retention rate is parent satisfaction. When your parent satisfaction is high, your retention rate will correspond to this level. And, the converse of this is true—a lower level of parent satisfaction will correspond to a lower rate of retention. Retention is a measurement of your parent’s satisfaction […]
Four Reasons Why Your School Needs a Facebook Welcome Page
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Marketing,Web-based Marketing Strategies
There is so much more to Facebook than posting updates on your school’s wall. Many big businesses and brands have Facebook welcome pages. Only a few private schools have them. I just launched a Facebook welcome page for Enrollment Catalyst. You can check it out at www.facebook.com/enrollmentcatalyst (if you have already “liked” my page you will […]
A Better Way to Market Your School’s Open House
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing,Word of Mouth Marketing
Word of mouth marketing should occur naturally. When parents are satisfied with their experience at a private school, they will tell their friends. However, just because word-of-mouth should occur naturally, you should make every effort to facilitate it at your school. Facilitating word-of-mouth should be a marketing strategy you use to encourage prospective parents to attend your school’s […]
Three Ways to Ask Parents for Referrals to Your School
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing
Sometimes we have not because we ask not. I believe it is important to ask for referrals when you are marketing your private school. Think about all of the different groups of people you connect with and then develop a strategy to ask them for referrals. Prospective parents and brand-new parents can be one of […]
You Can’t Afford to Lose a Student at Your School
Private schools exist to educate students. It’s obvious then that without students, the mission of the school can’t be fulfilled. As you think about retaining your students and families for another year, have you ever considered the value of the students enrolled at your school? Let’s consider a parent with a Kindergarten student enrolled in […]
Developing Your School’s Re-Recruitment Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Re-Enrollment,Retention
Retention and re-enrollment is on the mind of most school leaders. You can no longer assume that just because a family is enrolled this year they will return for another year. Because of this, we must focus our enrollment and marketing effort on re-recruiting current students and families back for another year. Re-recruitment is the […]
