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Measuring Your School’s NPS® and WOM
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
We know that word of mouth is the number one way that prospective parents first learn about your school. In order for positive word of mouth to occur, parents must be talking about your school in a positive way. This is the foundation of your enrollment and marketing plan. Did you know that there is […]
Recruiting Parent Ambassadors — 4 Key Qualities
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Word of Mouth Marketing
With the start of a new school year fast approaching, it is important to consider your parent ambassador program. Your parents are the key to your enrollment and marketing effort. By recruiting a team of parents to help you, you can exponentially increase your reach. One of the first steps you need to take is […]
6 Ways to Use Periscope at Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies
I love everything Disney. Having lived in Florida since 2001 and been an annual passholder ever since, I have visited the parks well over 100 times. One of the songs that I like is from Aladdin: “A Whole New World.” Aladdin sings to Princess Jasmine that he can show her the world. “A whole new […]
Three School Leaders Review the AISAP Summer Institute
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing
The Association of Independent School Admission Professionals (AISAP) hosted their annual summer institute in Baltimore a few weeks ago. I highly recommend that every school admissions and marketing professional consider attending this conference as part of your professional development. While schedule conflicts prevented me from attending this year, several of my Enrollment Catalyst clients attended […]
9 Mistakes School Leaders Make with Parent Ambassadors
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing,Word of Mouth Marketing
A parent ambassador program should be part of your enrollment and marketing effort. Over the years, I have seen many successful programs and have helped schools launch and enhance their program. I have also seen mistakes and missteps along the way. The following are nine mistakes school leaders make with their Parent Ambassador Program:
The Children’s School (GA) Partners with Rick Newberry
Located in Atlanta, GA, The Children’s School is an independent school serving students from age three through 6th grade since 1970. Through their hands-on, experiential approach to elementary education, children develop the ability to think logically and critically and to love the learning process. Dr. Rick Newberry will visit their campus on May 11-12 to […]
8 Ways to Market Your School’s Graduates
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Website
It’s hard to believe that graduation will soon be here. I remember a group of seniors one year when I was head of school. They decided that their senior prank would consist of putting dead fish on top of our school building as well as toilet papering the trees. The problem came when the neighbors […]
Alverno High School Selects Enrollment Catalyst Program
Located in Sierra Madre, CA, Alverno High School has selected the Enrollment Catalyst Program to move the school forward in its enrollment and marketing effort. Alverno High School is a Catholic, independent, college preparatory high school for young women. Dr. Rick Newberry will be working with the leadership team, including Julia Fanara, head of school, […]
7 Key Findings from 89 Virginia Independent School Websites
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Web-based Marketing Strategies,Website
This week I had the opportunity to present a full-day workshop at the Virginia Association of Independent School’s (VAIS) Admissions Conference. This organization is comprised of 89 independent schools throughout the state of Virginia. As preparation for my workshop, I reviewed all 89 of their school’s websites. I discovered some interesting findings. 1. 43% of […]
Dr. Rick Newberry to Speak at VAIS Admissions Retreat
Dr. Rick Newberry will be speaking at the Virginia Association of Independent Schools Admissions Retreat on Tuesday, April 21. The event will be held at the Lewis Ginter Botanical Garden in Richmond, VA, from 9am-3pm. Rick will be speaking on how you can “Get S.M.A.R.T. — Strategic Marketing and Recruitment/Retention Tactics” at your school. You can register […]
