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Ware Academy (VA) Partners with Enrollment Catalyst
Ware Academy has partnered with Enrollment Catalyst. Ware Academy is located in Gloucester Courthouse, VA, and enrolls 120 students from preschool through 8th grade. During Rick Newberry’s two-day site visit, he conducted focus groups with parents, faculty and the administrative team. He also presented a workshop on word of mouth marketing to the board of […]
The Ideal Campus Visit at Your School
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Customer Service,Marketing
Sometimes the little things make a big difference. Most prospective parents looking at your school are also visiting a couple of other options in your community. While you certainly want to sell your total school experience, including the academic program, community environment, athletics and the arts, it might be the little things that stand out […]
157 Florida Independent School Websites Reviewed
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Website
In November I had the opportunity to present two workshops at the Florida Council of Independent Schools (FCIS) Conference. For my presentation on “Recruiting Families in a Web-Based World,” I reviewed all 157 FCIS member school websites.
5 Steps to Launch a Parent Ambassador Program
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,Word of Mouth Marketing
I am still surprised that more school admissions and marketing leaders do not utilize parent ambassadors to create a grassroots marketing effort that will expand their reach into the community. During the past three months, I have traveled to 15 schools across the United States and have spoken to admissions and marketing professionals in Minneapolis, […]
A Virtual School Marketing Conference You Can’t Miss!
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing
I normally don’t use my blog for promotion. However, because this upcoming conference will be of benefit to you, I wanted to share this professional development opportunity with you. Brendan Schneider is hosting an upcoming virtual school marketing conference. This conference promises to be unlike any other event available for school enrollment and marketing leaders. This one-day […]
13 Inbound Marketing Strategies – Are You “All-In” At Your School?
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Website
The Web has completely changed our lives. From the way we communicate to how we are glued to our smartphones, the Web is a core part of our everyday lives. To me, the irony is that it hasn’t totally changed the way we market our schools. While some schools have made the complete jump and […]
Measuring Your School’s NPS® and WOM
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
We know that word of mouth is the number one way that prospective parents first learn about your school. In order for positive word of mouth to occur, parents must be talking about your school in a positive way. This is the foundation of your enrollment and marketing plan. Did you know that there is […]
Recruiting Parent Ambassadors — 4 Key Qualities
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Word of Mouth Marketing
With the start of a new school year fast approaching, it is important to consider your parent ambassador program. Your parents are the key to your enrollment and marketing effort. By recruiting a team of parents to help you, you can exponentially increase your reach. One of the first steps you need to take is […]
6 Ways to Use Periscope at Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies
I love everything Disney. Having lived in Florida since 2001 and been an annual passholder ever since, I have visited the parks well over 100 times. One of the songs that I like is from Aladdin: “A Whole New World.” Aladdin sings to Princess Jasmine that he can show her the world. “A whole new […]
Three School Leaders Review the AISAP Summer Institute
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing
The Association of Independent School Admission Professionals (AISAP) hosted their annual summer institute in Baltimore a few weeks ago. I highly recommend that every school admissions and marketing professional consider attending this conference as part of your professional development. While schedule conflicts prevented me from attending this year, several of my Enrollment Catalyst clients attended […]
