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The Impact of Governance and Leadership on School Growth
- rick.newberry@enrollmentcatalyst.com
- Blog
What impact does your board and head of school have on growth? How important is leadership to driving school growth? Leadership is a key ingredient for school growth. The board and the head of school are instrumental in leading a school to grow. Unfortunately, I have seen many poor examples in schools. Several years ago, […]
5 Steps to Develop Your School Growth Plan
- rick.newberry@enrollmentcatalyst.com
- Blog
At a recent conference, I asked the group of leaders this question. Do you want to grow your school’s enrollment? Most school leaders raised their hand. Only a few schools are actually full with waiting lists. I then asked a follow-up question. Do you have an enrollment and marketing plan for school growth? Most school […]
Live Show – School Marketing Strategies that Work
- rick.newberry@enrollmentcatalyst.com
- Blog
Marketing is a critical component of a school’s enrollment growth strategy. Let’s face it—you want to know what marketing strategies work best to achieve the results you need. You are looking for ideas and strategies that will make a difference at your school. Should you invest in traditional advertising strategies? How can you inspire more […]
Six Lessons School Leaders Can Learn from the Car Wash
- rick.newberry@enrollmentcatalyst.com
- Blog
I have walked by the Caribbean Car Wash almost every day for the past several months. On one of my many walks I noticed that the car wash had closed and a for sale sign was set up in front along the road. What happened? When I moved to Florida in 2001, this same car […]
Communicating and Marketing Your School’s Opening Plan
- rick.newberry@enrollmentcatalyst.com
- Blog
It’s hard to believe that it is already July. In just a few shorts weeks, schools will begin to re-open next month for the 2020-21 school year. Never before in our lifetime have we experienced so much uncertainty over a new school year as a result of COVID-19. It would have been advantageous to have […]
12 Growth Mindsets for the Enrollment Crisis
- rick.newberry@enrollmentcatalyst.com
- Blog
Has your school’s enrollment been experiencing decline? Are you anticipating an enrollment decrease this year? Do you have a growth mindset at your school? With the continued uncertainty of COVID-19 this summer, many school leaders are facing enrollment challenges. As an enrollment catalyst, I am always interested in how school leaders can turn around their […]
Learn How to Launch Your School’s Live Show and Webinar Series
- rick.newberry@enrollmentcatalyst.com
- Blog
Content marketing continues to be a key inbound marketing strategy. In my recent blog post, I outlined 15 inbound marketing strategies and asked if you were all in. Let me help you to be “all in” in 2020-21. One of the biggest challenges is for school leaders to develop content, especially videos that are part […]
Inbound Marketing – Are You “All In” At Your school?
- rick.newberry@enrollmentcatalyst.com
- Blog
Several years ago, I wrote an earlier version of this blog post. I discussed 13 inbound marketing strategies and then asked if you were “all in?” at your school. And now, with our experiences with “stay-at-home orders” and distance learning, inbound marketing is the primary way to reach families. In this updated blog post, I […]
Inbound, Paid Search and Messaging – Optimizing Your Lead Generation Strategy for Summer
- rick.newberry@enrollmentcatalyst.com
- Blog
While there are many uncertainties about the next school year, it is important to continue to pivot and to adjust. This includes the continued adjustments that must be made in the enrollment and marketing effort. It is important that you don’t reduce your marketing budget. Instead, you will need to make sure that you are […]
“Marketing to Millennials” with Live Show Guests Jaclyn Day and Courtney Haindel
- rick.newberry@enrollmentcatalyst.com
- Blog
Born between 1980 and 1996, these Millennial parents are between 24 and 40 years old and make up the majority of new parents enrolling their children in your school. As we think about marketing strategies to reach our target market, it is critical for us to consider how to best reach this generation Have you […]
