Live Show – School Marketing Strategies that Work
Marketing is a critical component of a school’s enrollment growth strategy.
Let’s face it—you want to know what marketing strategies work best to achieve the results you need. You are looking for ideas and strategies that will make a difference at your school.
Should you invest in traditional advertising strategies?
How can you inspire more word of mouth from current parents to reach prospective parents?
How can you utilize web-based marketing strategies to drive interest in your school?
Whenever I coach a school marketing director, develop a job description or help a head of school determine who should be hired, the following ingredients are essential to this role:
- Lead Generation
- Brand Awareness
An effective marketing director should consider the strategies that will generate leads, effectively tell the story of the school, build brand awareness in the community, host events to attract parents to campus and communicate internally to parents.
School Marketing Strategies that Work
During my next Live Show on Thursday, July 23, at 12pm EDT, I have invited three seasoned school marketing directors to discuss these key areas and the marketing strategies that work for them. I have had the opportunity to partner with all three of these outstanding marketing leaders through my Enrollment Catalyst Program:
- Julya Johnson, Christian Academy of Knoxville (TN)
- Sandy Johnson, Lakeland Christian School (FL)
- Suzie Medina, Fredericksburg Christian School (VA)
You will be able to learn from their experiences and the successful marketing strategies that Julya, Sandy and Suzie have implemented in their schools.
Plan to join me on Facebook Live!
You can like my Enrollment Catalyst Facebook page and then you will receive a notification when I am live. You can also go to the page at 12pm EDT on Thursday. In case you missed my previous Live Shows, you can watch the recordings on my YouTube Channel. My most recent Live Show featured a discussion on the 12 Growth Mindsets for the Enrollment Crisis. Every school leader should watch this live show recording.
Also, on Wednesday, July 22, at 1pm EDT, I will be presenting a free webinar as part of the FACTS School Marketing and Strategic Growth Webinar Series. I will discuss “50 Strategies to Market and Grow Your School in 50 Minutes.” This rapid-fire, example-rich webinar is one that you will not want to miss. You don’t have to be a FACTS client to watch this webinar. You can select my webinar from the list on the FACTS website to register (scroll down to find my webinar). Additional webinars are available to watch on-demand or in the future.