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8 Ways to Market Your School’s Graduates

8 Ways to Market Your School’s Graduates

It’s hard to believe that graduation will soon be here. I remember a group of seniors one year when I was head of school. They decided that their senior prank would consist of putting dead fish on top of our school building as well as toilet papering the trees. The problem came when the neighbors […]

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7 Key Findings from 89 Virginia Independent School Websites

7 Key Findings from 89 Virginia Independent School Websites

This week I had the opportunity to present a full-day workshop at the Virginia Association of Independent School’s (VAIS) Admissions Conference. This organization is comprised of 89 independent schools throughout the state of Virginia. As preparation for my workshop, I reviewed all 89 of their school’s websites. I discovered some interesting findings. 1.  43% of […]

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5 Strategies to Apply from the Baylor School Website

5 Strategies to Apply from the Baylor School Website

  A few days ago I wrote a blog post sharing 9 things I really love about the Baylor School website. If you are considering a new website or an enhancement of your current site, there are some important strategies that you can learn and implement from the Baylor School website. From a marketing perspective, […]

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Baylor School Sets a New Standard for Websites

Baylor School Sets a New Standard for Websites

  I really love Baylor School’s new website. Designed by Finalsite, the website design features a parallax scrolling format that allows for more content, storytelling and marketing messages on the homepage.

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Are You Making This Mistake on Your School’s Facebook Page?

Are You Making This Mistake on Your School’s Facebook Page?

Take a look back at your posts on your school’s Facebook page last month. In fact, go through your posts and summarize what you find. What did you post? How frequently did you post on your school’s Facebook page? Did you share news, stories and blog posts? How many of your posts were actual links […]

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Current State of School Websites — An Interview with Peter Baron

Current State of School Websites — An Interview with Peter Baron

WhippleHill and Blackbaud recently published an e-Book showcasing their research on “Enhancing Web Navigation and the Rise of Responsive Design.”  You can download the e-Book by clicking here. This is a great resource for reviewing the current state of private, independent and faith-based school websites. Peter Baron is the Senior Product Marketing Manager at Blackbaud’s […]

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Storytelling on your School’s Website — An Interview with Finalsite’s Tim McDonough

Storytelling on your School’s Website — An Interview with Finalsite’s Tim McDonough

Tim McDonough is the Director of Client Success at Finalsite. I have known Tim for several years as we have crossed paths at many conferences. Recently, I had the opportunity to interview Tim about Finalsite’s website work with schools and how storytelling is a key component of a school’s Web strategy. What are the most […]

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The Eastern Christian WOM Marketing Campaign Takes Off

The Eastern Christian WOM Marketing Campaign Takes Off

In August, at an enrollment and marketing planning retreat at Eastern Christian School that I facilitated, the team came up with the idea of purchasing a drone. I must admit that this was a first for me! Eastern Christian is the first school that I have worked with that is using a drone as part […]

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The Importance of Photography in School Marketing

The Importance of Photography in School Marketing

Photography is an essential ingredient that you must consider in your marketing strategy. Without quality photos, you will miss an opportunity to showcase your school online and in print. Bob Thompson, a professional photographer for 22 years in Tampa, FL, specializes in school marketing photography. I have worked with Bob to coordinate several photo shoots […]

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An Inbound Marketing Storytelling Strategy at Eastern Christian School

An Inbound Marketing Storytelling Strategy at Eastern Christian School

During the year, I have guided the leadership team of Eastern Christian School, in North Haledon, NJ, in their enrollment and marketing effort through my Enrollment Catalyst coaching program. I meet weekly with Tom Dykhouse, Dick Van Yperen and Gloria Tenewitz through video conference calls to help them implement our plan. As part of this […]

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