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Web-based Marketing Strategies

Are You Making This Mistake on Your School’s Facebook Page?

Are You Making This Mistake on Your School’s Facebook Page?

Take a look back at your posts on your school’s Facebook page last month. In fact, go through your posts and summarize what you find. What did you post? How frequently did you post on your school’s Facebook page? Did you share news, stories and blog posts? How many of your posts were actual links […]

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10 Things I’ve Learned about Marketing from Parent Focus Groups

10 Things I’ve Learned about Marketing from Parent Focus Groups

I have conducted hundreds of focus groups with parents at independent, private and faith-based schools in recent years. In every parent focus group, I am interested to learn about their perspectives on the school, as well as their search process, which has implications for the marketing and enrollment strategy. Some of these perspectives and findings […]

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Current State of School Websites — An Interview with Peter Baron

Current State of School Websites — An Interview with Peter Baron

WhippleHill and Blackbaud recently published an e-Book showcasing their research on “Enhancing Web Navigation and the Rise of Responsive Design.”  You can download the e-Book by clicking here. This is a great resource for reviewing the current state of private, independent and faith-based school websites. Peter Baron is the Senior Product Marketing Manager at Blackbaud’s […]

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Is Your School One of the 9%?

Is Your School One of the 9%?

A couple of weeks ago, I decided to pick up a Sunday newspaper at the local gas station. I used to be a full-time subscriber, but now I get all of my news on my iPad. However, every now and then, I like to flip through the sections and review the Sunday ads. In this […]

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Storytelling on your School’s Website — An Interview with Finalsite’s Tim McDonough

Storytelling on your School’s Website — An Interview with Finalsite’s Tim McDonough

Tim McDonough is the Director of Client Success at Finalsite. I have known Tim for several years as we have crossed paths at many conferences. Recently, I had the opportunity to interview Tim about Finalsite’s website work with schools and how storytelling is a key component of a school’s Web strategy. What are the most […]

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Oakbrook Prep’s “Be Our Guest” Marketing Video — An Interview with Amanda Ledbetter

Oakbrook Prep’s “Be Our Guest” Marketing Video — An Interview with Amanda Ledbetter

A few weeks ago while speaking at the AISAP Roundtable in Savannah, I had the opportunity to meet Amanda Ledbetter. Amanda is the Admissions Director at Oakbrook Preparatory School in Spartanburg, SC. Earlier this year she involved the students at Oakbrook Prep to produce an innovative and memorable version of “Be Our Guest” to use in […]

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It’s Time for You to Get S.M.A.R.T.

It’s Time for You to Get S.M.A.R.T.

This fall, I will be speaking at five events throughout the United States—four sponsored by AISAP and another opportunity at the Strengthening Christian Schools Conference in Dyer, IN (just outside of Chicago). The leadership of your school is looking to you to lead growth and to be a catalyst for your enrollment and marketing effort. […]

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Private School Marketing Lessons from the Breakfast Camp

Private School Marketing Lessons from the Breakfast Camp

I love going on vacation with my family. Summer is the perfect time for our annual trip to the Smoky Mountains. Last week, we enjoyed our time in the mountains including whitewater rafting and zip lining. One of the things I love to do on vacation is to try new restaurants. On our first morning […]

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An Inbound Marketing Storytelling Strategy at Eastern Christian School

An Inbound Marketing Storytelling Strategy at Eastern Christian School

During the year, I have guided the leadership team of Eastern Christian School, in North Haledon, NJ, in their enrollment and marketing effort through my Enrollment Catalyst coaching program. I meet weekly with Tom Dykhouse, Dick Van Yperen and Gloria Tenewitz through video conference calls to help them implement our plan. As part of this […]

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Top 5 ADVIS Websites that Tell Their School’s Story

Top 5 ADVIS Websites that Tell Their School’s Story

In my previous blog post, I shared the top five NYSIAS websites that focused on sharing their school’s story online. For this post, I will highlight the top five school websites from ADVIS (Association of Delaware Valley Independent Schools) that I presented at their Admissions Retreat in April. 5. The Hill School – The Hill […]

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