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7 Strategies that Led to Eastern Christian School’s Enrollment Turnaround
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Inbound Marketing,Leadership,Marketing,Re-Enrollment,School Growth
I will be offering a free webinar for school leaders on Thursday, May 12, at 2pm EDT. Eastern Christian’s Enrollment Turnaround – 7 Strategies that Made the Difference You don’t want to miss this webinar.
Two “Can’t Miss” Admissions/Marketing Conferences
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Inbound Marketing,Marketing,School Growth
One of the best ways to sharpen your enrollment and marketing knowledge and skills, is to attend a conference (besides reading my blog!). While I am always careful in my promotion of other companies and their services, there are two “can’t-miss” conferences that you should plan to attend.
Retention Takes Leadership — A Conversation with Don Johnson
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Retention,School Growth
I met Don Johnson a few years ago. Don is a one of the most gifted, visionary leaders I have ever met. Don is the Superintendent of Cascade Christian Schools in Puyallup, WA. CCS has 1,343 students enrolled on five campuses, one of the largest ACSI Christian schools in the country. And, the school is […]
First Year Enrollment Director Makes A Huge Difference
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,School Growth,Website
This interview is about a first time director of marketing and enrollment hired right out of college. Two years ago, I partnered with the leadership of Riverside Christian School in Yakima, WA, to help them turn around their enrollment. As part of my process, I identified the need for them to hire their first director […]
Is Variable Tuition Right for Your School?
- rick.newberry@enrollmentcatalyst.com
- Blog,Financial Aid,Marketing,School Growth
In every school that I have partnered with, cost continues to be an issue among parents. When I conduct a parent survey, I can predict that affordability will be one of the lowest rated areas of satisfaction and tuition will be one of the least liked areas of the school. Cost is the most […]
Top 10 School Marketing Blog Posts from 2015
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Inbound Marketing,Marketing,School Growth,Web-based Marketing Strategies,Website,Word of Mouth Marketing
It’s hard to believe that 2015 has come and gone. At the end of every year, I like to review my blog post analytics to create a top 10 list.
Variable Tuition Leads to 10% Growth at Fredericksburg Christian
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Financial Aid,School Growth
In May 2013, Rick Yost, Superintendent of Fredericksburg Christian Schools (VA), reached out to me. His school had experienced steady enrollment decline since a high of 1,299 students in 2005-06 to their low of 781 in 2013-14. As I began working with Rick and his team, we implemented an intensive marketing and enrollment plan. A few […]
10 Things I’ve Learned about Marketing from Parent Focus Groups
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,School Growth,Web-based Marketing Strategies,Word of Mouth Marketing
I have conducted hundreds of focus groups with parents at independent, private and faith-based schools in recent years. In every parent focus group, I am interested to learn about their perspectives on the school, as well as their search process, which has implications for the marketing and enrollment strategy. Some of these perspectives and findings […]
Oakbrook Prep’s “Be Our Guest” Marketing Video — An Interview with Amanda Ledbetter
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,School Growth,Web-based Marketing Strategies
A few weeks ago while speaking at the AISAP Roundtable in Savannah, I had the opportunity to meet Amanda Ledbetter. Amanda is the Admissions Director at Oakbrook Preparatory School in Spartanburg, SC. Earlier this year she involved the students at Oakbrook Prep to produce an innovative and memorable version of “Be Our Guest” to use in […]
It’s Time for You to Get S.M.A.R.T.
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,School Growth,Web-based Marketing Strategies,Word of Mouth Marketing
This fall, I will be speaking at five events throughout the United States—four sponsored by AISAP and another opportunity at the Strengthening Christian Schools Conference in Dyer, IN (just outside of Chicago). The leadership of your school is looking to you to lead growth and to be a catalyst for your enrollment and marketing effort. […]
