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OUTstanding Story of Success
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Leadership,Marketing,School Growth
Founded in 1924 on the sands of Siesta Key, The Out-of-Door Academy (www.oda.edu) is one of the oldest independent day schools in Florida. I recently had a conversation with Dennis Chapman, director of advancement, about their enrollment success. Their success can be attributed to the following:
Why didn’t they know?
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing
In the past few months I have conducted focus groups with parents and faculty at several schools across the country. I asked all of them this question, “Do you know what the marketing and enrollment plan is for the school?” Consistently, the parents, faculty and staff shared that they were not aware of the school’s […]
Don’t be Caught Off Guard by an Online Review
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Just recently I was working with a school and, as part of their marketing assessment, conducted on online review. In a Google search I found that the first review listed about their school was extremely negative. It said: “DO NOT SEND YOUR CHILDREN HERE.” Not exactly the kind of review the admissions director wanted prospective parents to read! […]
The Best Christmas Present Ever, Well Almost
This year I received an Amazon Kindle for Christmas. It was a great Christmas present! Now, I can have as many books in my laptop bag as I want wherever I am at–like right now in Starbucks! Simply amazing. And you know what? I have found that I read faster.
A “Purple Cow” in a “Brown Cow” World of Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Leadership,Marketing
Most schools are brown cows. They look just like the other school down the street and across town. They have teachers teaching in classrooms with four walls. There are programs in the core subjects, athletic teams and drama productions. Everything looks and feels the same.
Marketing to the Mouth
School administrators are always looking for the latest and greatest “secret” to marketing. I often hear questions from school leaders asking where they should advertise: Metro magazine? Newspaper? Radio? TV? Direct mail? Social media? How should they spend their limited dollars to maximize their impact? I think we need to look at this question from another […]
School Leadership Pivotal to Enrollment
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Leadership,Marketing
It’s never been more clear to me until now. One of the primary reasons for enrollment instability in a school is the leadership itself. Let me explain.
Your school’s website is a marketing and budget priority
In my work with independent and faith-based schools across the nation, administrators often ask the question: “where should I spend my marketing dollars first?” The answer is clear – your school’s website.
Directing your direct mail program
Direct mail can be a great way to build your school’s brand awareness in the community. An effective direct mail campaign can create an impression of your school that communicates your distinctives in a visually compelling way. It’s an initial impression of your school that is delivered directly in the home of your target audience. […]
