Enrollment

The 6 C’s Strategy for New Parents

The 6 C’s Strategy for New Parents

It’s been a few weeks now since your first day of school and you are likely knee-deep in implementing your strategy for the 2015-16 school year. September is a great time to focus on your new parents. The following are six strategies that you should implement with your new parents now that they are enrolled […]

Admissions, Private Schools and Roller Coasters

Admissions, Private Schools and Roller Coasters

I love roller coasters and so do my boys. Since they were tall enough, my boys and I have been riding the roller coasters in Florida at Disney, Universal, Sea World and Busch Gardens. However, our favorite park for roller coasters is Cedar Point in Sandusky, Ohio. We have been there several times in the […]

Boards and Enrollment Management in Schools — An Interview with Dr. William Mott

Boards and Enrollment Management in Schools — An Interview with Dr. William Mott

Recently, I had an opportunity to interview Dr. William R. Mott about the role of the school board in enrollment management. Bill is a friend, consultant, author, speaker and expert on the role of boards in the independent and Christian school. Bill was also a featured speaker at the AISAP Summer Institute in Portland in […]

Two School Marketing Webinars

Two School Marketing Webinars

Interested in turning around a declining enrollment? Interested in using your admissions data to inform your word of mouth marketing strategy? In the past few months I presented webinars on these two very important topics. I wanted to make sure you didn’t miss these webinars and am sharing them with you in this blog post.

An Innovative Tuition and Financial Aid Strategy for Private Schools

An Innovative Tuition and Financial Aid Strategy for Private Schools

Ever since the economic recession, cost and affordability issues have been heightened in private, independent and faith-based schools. Last year I worked with over 30 schools, and in every case, whether the tuition was $4,000, $30,000 or somewhere in between, parents expressed concern about the rising cost of tuition and their ability to afford this […]

Blogging, Speaking and Helping Schools Grow

Blogging, Speaking and Helping Schools Grow

It’s hard to believe that we have already begun a new year. I really enjoyed 2013. I had some great family times (check out my Facebook page if you want to see what I did and make sure you add me as a friend!) with special trips with my wife, Janine, and my two boys, […]

Growing Preschool Enrollment through Events — An Interview with Shelly McGuire at GSL

Growing Preschool Enrollment through Events — An Interview with Shelly McGuire at GSL

I had the opportunity to work with the team at Grace-St. Luke’s Episcopal School (GSL) in Memphis, TN, for a couple of years in my Enrollment Catalyst Program. Shelly McGuire joined GSL in the summer of 2012 as the Director of Enrollment. What I enjoyed most about working with Shelly is her drive and passion […]

12 Strategies to Keep Current Families Enrolled and Grow Your School {Free eBook}

12 Strategies to Keep Current Families Enrolled and Grow Your School {Free eBook}

The Big Dilemma When it comes to creating a coherent school marketing strategy, many schools struggle with where to begin. They want to boost enrollment, retain current families and encourage them to recommit to their school the following year. In other words, they want it all! But how do they get it? The Simple Solution […]

College Counseling and Enrollment Growth — An Interview with Dr. Brent Goldman

College Counseling and Enrollment Growth — An Interview with Dr. Brent Goldman

I have known Dr. Brent Goldman for about seven or eight years. Dr. Goldman is the founder and head of school at The Sagemont School in Weston, FL, just outside of the Fort Lauderdale/Miami area. Under his watch, Sagemont has grown from 23 students in 1996 to 826 today. He is an entrepreneurial and visionary […]

Enrollment Turnaround at Lutheran High School — An Interview with Ryan Bredow

Enrollment Turnaround at Lutheran High School — An Interview with Ryan Bredow

I like learning and hearing about school enrollment turnaround stories. Recently, one of my faithful blog readers, Ryan Bredow reached out to me about his school’s turnaround story. Ryan is the Director of Admissions and Marketing at Lutheran High School in Parker, CO. I asked Ryan to share his enrollment turnaround story in my blog […]

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