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Enrolling Parents in an Online World

For most schools, the application and enrollment process is coming to an end for this year. It won’t be long until you will begin work on retaining the students you just recruited as well as recruiting another new group of families for the 2012-13 year. As you consider best practices to implement in the next […]

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Capture the Moment

Capture the Moment

  • rick.newberry@enrollmentcatalyst.com
  • Blog,Marketing

Last weekend I took my two boys for a four-day trip to Orlando. And yes, we went to a water park each day and enjoyed floating in the lazy river. We also enjoyed going to Hollywood Studios. In fact, you can see a picture of me (front row) with my two boys (back row) riding […]

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Nine Ways Faculty and Staff Can Market Your School

When I was head of school, I always looked forward to the start of a new school year. The beginning of a new year typically starts with a week of kick-off meetings with the faculty and staff. The mood is positive as everyone returns from their summer and is focused for a new school year. This […]

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Enrollment Rises or Falls on Leadership

While there are many factors that affect enrollment, I believe that leadership is one of the most important. During the past few weeks I have been reminded that enrollment in private schools may rise or fall on the leadership of the head of school. Through some recent on-site visits at a couple of schools, it […]

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The First Day of School

I can’t believe that it is that time again! My two boys begin school on August 22 (they attend a private school in St. Petersburg). I am taking them to Orlando for a long weekend for one of our last summer hurrahs. Our goal is to ride several rollercoasters and to enjoy the water slides […]

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Best Practices in Recruitment and Re-Recruitment

During my travels, I enjoy connecting with school leaders and understanding their unique situation, challenges, and priorities in their marketing and enrollment effort. In fact, I am writing this blog post from Pensacola, FL, as I spend three days in focus group meetings and interviews at an independent school to help the leadership develop their […]

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The Personal Note Multiplied

Last week I had the opportunity to spend two days at Northside Christian Academy in Charlotte, NC. During one of my focus group meetings with the faculty and staff, they mentioned that they intentionally sent out personal, handwritten notes to parents as an intentional effort at the end of the school year. The purpose of […]

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They Will Tell Two Friends

Do you remember the old Faberge Organic Shampoo TV commercial? Complete with 80’s hair, a young model appears on the screen and begins by saying: “I told two friends about Faberge Organic Shampoo with pure wheat germ oil and honey. “ She concludes by saying: “You will tell two friends, and they’ll tell two friends, […]

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Is Print Dead?

This is a great question. In fact, I am often asked if print advertising in newspapers and magazines as well as printed marketing materials is dead for marketing private schools. My response? Yes and No. Let me explain.

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Does Your School’s Financial Aid Budget Float?

In the 90’s, while I worked at the executive director of enrollment management at Cornerstone University in Grand Rapids, MI, financial aid was a critical component of our strategy to grow the enrollment. One of the most important changes we made was to create a financial aid budget and strategy that maximized net tuition revenue […]

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