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The First Day of School

I can’t believe that it is that time again! My two boys begin school on August 22 (they attend a private school in St. Petersburg). I am taking them to Orlando for a long weekend for one of our last summer hurrahs. Our goal is to ride several rollercoasters and to enjoy the water slides […]

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Best Practices in Recruitment and Re-Recruitment

During my travels, I enjoy connecting with school leaders and understanding their unique situation, challenges, and priorities in their marketing and enrollment effort. In fact, I am writing this blog post from Pensacola, FL, as I spend three days in focus group meetings and interviews at an independent school to help the leadership develop their […]

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The Personal Note Multiplied

Last week I had the opportunity to spend two days at Northside Christian Academy in Charlotte, NC. During one of my focus group meetings with the faculty and staff, they mentioned that they intentionally sent out personal, handwritten notes to parents as an intentional effort at the end of the school year. The purpose of […]

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They Will Tell Two Friends

Do you remember the old Faberge Organic Shampoo TV commercial? Complete with 80’s hair, a young model appears on the screen and begins by saying: “I told two friends about Faberge Organic Shampoo with pure wheat germ oil and honey. “ She concludes by saying: “You will tell two friends, and they’ll tell two friends, […]

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Is Print Dead?

This is a great question. In fact, I am often asked if print advertising in newspapers and magazines as well as printed marketing materials is dead for marketing private schools. My response? Yes and No. Let me explain.

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Does Your School’s Financial Aid Budget Float?

In the 90’s, while I worked at the executive director of enrollment management at Cornerstone University in Grand Rapids, MI, financial aid was a critical component of our strategy to grow the enrollment. One of the most important changes we made was to create a financial aid budget and strategy that maximized net tuition revenue […]

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Summer Enrollment Contact Strategies

It’s hard to believe that in just a little over two months another school year will begin. While many families are focusing on their summer vacations (in fact, I am taking my family to Gatlinburg, TN, in a week), admissions directors at private schools are working to finalize enrollment for the 2011-12 year. The summer […]

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Grace-St. Luke’s Episcopal School Partners with Enrollment Catalyst

Grace-St. Luke’s Episcopal School Partners with Enrollment Catalyst

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Grace-St. Luke’s Episcopal School, Memphis, TN, has partnered with Enrollment Catalyst. Rick Newberry will provide coaching in the areas of enrollment management, marketing and development to develop a concerted approach to advancing the school. Recently, Mr. Thor Kvande was selected to provide leadership as the new head of school. As a result of an extensive national […]

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Your School’s Online Presence

When prospective parents search for your school online, what do they find? What happens when they use an online private school directory or a local business site? Do they find outdated or incorrect information? Old or even negative reviews? While many marketing and admissions directors are focused on improving their school’s website, online directories and […]

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Using QR Codes in your School’s Marketing Strategy

It’s amazing how web-based technology is changing the way we do things. It is also significantly changing how we are marketing our private schools. While I have written a lot about web-based marketing strategies, I haven’t discussed QR codes. Until now.

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